Associate Director, Audience Development, Awal
Sony Music
Los Angeles, CAThis was removed by the employer on 10/7/2022 9:49:00 AM PST
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Full Time Job
JOB SUMMARY
As Director of Audience Development, you will lead the ideation and implementation of digital marketing campaigns for a diverse roster of AWAL artists with the clear objectives of identifying, engaging and growing audience & fan communities via digital channels. You will additionally be responsible for cross communication with the broader Marketing, A&R, Global Commercial Partnerships, Promotion, Sync & Licensing, and Publicity teams.
You must have an innate understanding and passion for all digital and social media platforms and best practices, a proven track record of leading global high-priority campaigns, and business relationships across the industry. You are a highly motivated strategic thought leader, problem solver, effective communicator, creative marketer and have experience working autonomously to deliver world class results. You will be working across all types of artists and genres, however candidates with experience or proven expertise in Hop-Hop and R&B genres will be preferred.
BACKGROUND
AWAL has revolutionized the recording business by putting the creator at the center of everything we do and transforming the way artists release music. Whether an artist is looking for the best digital distribution or a comprehensive global campaign, AWAL has become the partner of choice for innovative artists at all stages of their careers. This has created a high-quality path for artists to achieve success while maintaining ownership of their masters. The leading artists who have already chosen AWAL include Dayglow, Little Simz, Young the Giant, THEY., mxmtoon, Lizzy McAlpine, Jungle, Tom Misch and many more.
AWAL is currently over 150 people based across 10 offices and we're continuing to grow. That's where you come in. If you feel like the fast-paced, rewarding environment of our rapidly growing company is for you - share your story! Apply today and tell us why you are the best addition to our successful team.
WHAT DOES AN ASSOCIATE DIRECTOR, AUDIENCE DEVELOPMENT AT AWAL DO?
• Lead your own digital marketing campaigns for a roster of artists
• Create and manage digital marketing campaign budgets
• Work with external Agency vendors to manage paid digital media campaigns
• Identify emerging technologies and communicate best practices across departments
• Facilitate the creation of digital marketing materials including short form video / social media video, animated gifs, etc
• Direct and provide best practices for artist Social Media campaigns
• Mentor your colleagues
• Conduct inter-departmental communication
• Manage relationships with digital and social media platform partners
• Conduct regular audience & data analysis
• Monitor, analyze, and report on artist social media and audience/fan growth
• Post on social media channels as needed
• Oversee and/or delegate the creation of tracking links
• Drive strategy of digital marketing plans and artist promotional schedules
• Manage applicable purchase orders and invoices
• Create and compile weekly data/reports as needed
• Verify metadata mapping across Digital Accounts / DSPs as needed
WHAT SKILLS AND EXPERIENCE ARE WE LOOKING FOR?
• 5 years' experience working in digital marketing within the music industry
• Passion for emerging technologies, trends and social media platforms
• In depth knowledge of the digital space and social platforms
• Familiarity with digital asset creation and/or editing is highly welcome
• Strong communication skills – written & verbal
• Strong organizational and creative skills
• Familiar with multiples genres within music and pop culture
• Ability to work in an ever-changing environment and work autonomously
• Ability to remain confidential
About AWAL
AWAL is an equal opportunity employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, age, religion, disability, sexual orientation, or veteran status, or any other status or characteristic protected by law.
Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
This position requires that the job candidate be fully vaccinated against COVID-19. Please note that an applicant will be considered fully vaccinated two weeks after their second dose in a 2-dose vaccine series (Pfizer or Moderna), or two weeks after a single-dose vaccine (Johnson & Johnson's Janssen vaccine). The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccine status or any indication of a possible request for an accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.