Vice President - Marketing
Sacramento Kings
Sacramento, CAThis was removed by the employer on 9/28/2018 8:17:00 PM PST
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Full Time Job
Title: Vice President, Marketing
Department: Marketing
Reports To: EVP, Business Operations
FLSA Status: Exempt
Capsule Position Description: Leads Kings and Golden 1 Center overall brand architecture. Creating, implementing and measuring integrated marketing campaigns to increase ticket sales, corporate partnership revenue, and broadcast viewership. Developing and executing brand campaigns and season-long grassroots marketing initiatives to enhance Kings brand standing and strengthen brand sentiment in the community. Manage Creative Services team covering all production of marketing and event collateral.
Key Responsibility Areas (KRA's):
1. Responsible for developing strategic marketing plans and programs, and overseeing the execution of such plans, to drive revenue goals and strengthen brand position. Primary focus on ticket sales and retention, corporate partnership sales and retention, radio listenership and broadcast viewership.
2. Collaborate with the ticket sales and partnerships team to maximize revenue generating opportunities that support renewals, new sales and retention programs.
3. Work in partnership with the analytics team to evaluate ROI of campaigns, institute test and control methodologies, and utilize survey data to inform strategies.
4. Manage creative team and agency relationships. Write creative and media briefs providing clear direction on all campaigns and events.
5. Lead cross-functional teams on an assortment of campaigns and activities. Able to champion a vision across disparate groups.
6. Drive marketing strategies through segmentation analyses of customer base. Cultivate and maintain a keen understanding of our customers and market.
7. Identify changes in the marketplace pro-actively and adjust marketing plans accordingly to meet objectives and fall within budget.
8. Develop and prioritize team technology marketing goals, including e-marketing initiatives. Efforts include the prioritization of web-based marketing opportunities, focus toward impacting the core audiences, as well as the conceptual development of web-based brand extension programs to impact our corporate and ticket sales initiatives.
9. Effectively develop and manage all marketing budgets.
Key Competency Areas (KCA'S):
The individual in this position is expected to demonstrate appropriate knowledge, skills and attitudes in the following areas:
1. Customer Focus – Knowing the internal and external customers' needs and responding accordingly; anticipating customer needs; giving high priority to service and customer satisfaction.
2. Interpersonal Relationships – Developing constructive and cooperative working relationships with others and maintaining them over time.
3. Leadership –Influencing the behavior of other people toward company goals.
4. Decision Making/Judgment – Analyzing information and evaluating results to choose the best solution in a timely manner
5. Informing/Communicating – Disseminating information about decisions, plans and activities to people who need the information to do their work; sharing appropriate information openly.
6. Planning and Organizing – Appropriately managing resources by identifying when additional resources are necessary; providing others with the resources they need to carry out their job duties; setting priorities and defining action, time, and resources needed to achieve goals.
7. Influencing – Appealing to reason, values, or emotion to generate enthusiasm and support; convincing and persuading others.
8. Retention – Retaining customers by understanding the factors driving their purchasing-decisions or associations; and by providing products and services that appeal to their changing values, interests, and needs.
Qualifications:
• Bachelor's degree (BA/BS) from four-year college or university in Marketing, Communications, Business or related field.
• Ten (10) years' experience in marketing and/or brand management leadership role
• Results oriented; ability to manage multiple priorities and deadlines.
• Computer skills – MSWord, Excel, PowerPoint experience.
- Available to work flexible hours, including evenings, weekends and holidays.
- Available to work flexible hours, including evenings, weekends and holidays.
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