Marketing Manager
ReedPOP
Sydney, NSThis was removed by the employer on 12/4/2018 12:58:00 AM PST
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Full Time Job
Working for ReedPOP
ReedPOP wants individuals who demonstrate initiative, an inquisitive mind, an entrepreneurial spirit, a creative vision, an obsession with making things better, a passion for solving puzzles, the humility to laugh at yourself, the willingness to ask for help when you're over your head (you will be), the ability to deal (healthily) with multiple projects, tight deadlines and demanding partners. We work how we live and we apply our passion for pop culture to every aspect of what we do. Our culture is creative, fun, supportive, open without exception, and as with all positions at ReedPOP, the focus is on fans first, regardless of if they're in a three-piece suit or walking around with a four-foot sword made out of cardboard. At ReedPOP, we've found that positive, genuine, good-hearted people make great co-workers, so that's the type of person we hire. Bring us your creativity, personality, customer focus and enthusiasm for pop culture – we can't wait to meet you!
What's Cool About this Job?
ReedPOP is Australia's largest and most popular organiser of pop culture events, delivering three Oz Comic-Con events and PAX Australia. Our events provide unique access and amazing personal experiences for consumers. We help grow every participating industry by providing direct access to passionate fans who are very active on all forms of social media.
The Marketing Manager reports directly into the Event Director and is responsible for a marketing team with three direct reports. The role will involve leading the marketing of the three Oz Comic-Con events and PAX Australia, with responsibility for overseeing PR and Graphic Design. We are looking for an enthusiastic and organised individual with excellent communication and organisational skills, and a strong management ability, to help provide exciting marketing for our fast growing brand.
The Marketing Manager is responsible for the implementation and execution of the overall marketing, promotion, communication and publicity plans in order to create awareness in the market and drive ticket sales for the events. Ideal candidates must be passionate marketers with a true love for brand storytelling and building lifelong connections with an audience. You'll have the opportunity to build marketing plans that cover traditional, new media, guerilla and 'word of mouth' marketing. You will also help design and produce a variety of projects including advertisements, posters, logos, event signage, show guides and much more. We are looking for someone that will really understand and embrace the fans that reside across Australia.
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Bring Your Passion and Expertise
• Develop a strategy and plan for the marketing, ticket
campaign, brand identity and on site experience for all events
• Development, implementation and execution of a
comprehensive social media and content strategy.
• Manage ticketing provider and reporting
• Manage mobile app development, updates and
marketing
• Manage digital marketing asset creation,
delivery and strategy
• Regularly update copy, images and announcements
on event websites
• Maintain, update and monitor social media
accounts on a daily basis
• Conduct comprehensive research through
surveying, focus groups and fan meet ups.
• Develop marketing partnerships in the local
market and surrounding markets in order to drive awareness and ticket sales for
all events
• Create and cultivate a ''one team''
approach through collaboration with event management, sales, operations and
talent/content
• Proactively seek out the newest trends in
communication (Mobile Apps, Social Media, Digital Media, etc.) and recommend
how to incorporate the latest trends successfully into our marketing plans
• Ensure all messaging and imagery represents our
events positively and authentically to our fans
• Create, negotiate and execute a full media plan
with current partners and research new partners
• Develop onsite brand experiences that are
immersive and visually stunning for our fans and partners
• Collaborate with outside agency partners as
needed
• Track status, progress and ROI of all marketing
campaigns
• Maintain an eye for detail and quality on
projects big and small, while communicating with the team to meet deadlines
The Requirements
• Degree in Marketing or equivalent experience
• Minimum of 5 years of marketing consumer
products, event marketing or relevant and related experience required
• Experience in managing and tracking marketing
budgets, spend, and revenue forecasting
• Strong understanding of all social media
platforms and digital marketing tools. Previous experience with Oracle Eloqua
or similar marketing automation platforms is desirable.
• Professional level knowledge of Microsoft Excel,
Word, and PowerPoint.
• Strong management skills with the ability to
demonstrate clear leadership and support for the team
• Highly organised, detail oriented &
proactive with a strong ownership sensibility and a passion for our brands.
• Resourceful and willing to find creative solutions
that will help you achieve your goals
• We want a social and empathetic person that will
truly care about our audiences and live for making them happy as often as
possible
• You should be team-oriented and collaborative
with the ability to manage relationships with internal and external partners.
• Must be flexible and able to adjust within a
fast-paced work environment with unpredictable deadlines and schedules.
• Ability to multi-task, shift priorities and
focus on finding solutions
• You should be flexible in your viewpoints,
always looking for the best ideas and ready to be an advocate for ideas other
than your own
• Must be a humble person that is secure enough in
yourself to be able to ask for help, say ''I don't know'' and always learn from
your mistakes.
• A true passion for pop culture and our fans
• A high level of flexibility is required from
this role as it will involve some weekend and evening work particularly in the
build up to and on the weekends of shows and events
What's On Offer?
Join our dynamic team full of passionate
people. We may work hard to produce AMAZING shows but we have fun doing it!
You will also
have:
• The opportunity
to go onsite to our industry leading exhibitions and events
• Competitive remuneration and incentive
structure, with a base salary between 80K – 95K.
• Training and
development opportunities as well as ongoing support to ensure you hit your
full potential
• Career
progression – we are strong believers in developing great talent and finding
opportunities where individuals can grow with us
• Social functions,
reward & recognition programs and access to some amazing benefits including
corporate health insurance, optical assistance & corporate gym discounts
(just to name a few)
Please note, only
shortlisted candidates will be contacted. We thank you for your interest in
this role.
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