Vice President / Sr. Director of Media & Artists Relations

This is a Full Time Job

Oversee public relations for the Razor & Tie label roster and corporate initiatives. Develop and execute publicity plans and programs for a variety of artists in national/regional print, television, syndicated radio and online platforms.

Essential Duties & Responsibilities:
• Oversee, create and execute all aspects of publicity campaigns for national, regional and tour press and media; including print, television, syndicated radio and online platforms.
• Secure feature stories, album reviews and live reviews with online and print media as well as secure and arrange in-person interviews/performances with national and local TV (morning shows, evening news and entertainment news programs), and radio (syndicated and local shows at NPR/non-comm stations)
• Responsible for arranging and facilitating all artist interviews, select photo shoots and artist publicity appearances.
• Actively seek “out of the box” opportunities and develop new publicity opportunities.
• Maintain and build upon a broad range of media contacts and influencers.
• Promotional asset development and distribution including press kit development, bios (hire writers), press clips, quote sheets, press releases, HTML emails, pitch letters, one/hype sheets, TV Tune in alerts, event invites, website copy, EPKs, sizzle reels.
• Establish processes to generate steady volume of press releases and promote within the appropriate channels.
• Event organization/attendance including concerts, meet and greets, special events, album release parties, showcases.
• Artist relations such as media training and styling / imaging.
• Recommend, select and manage independent publicists as needed.
• Work with in-house team members (marketing, sales and new media departments, etc.) and outside agencies to develop, implement and manage internal and external communications.
• Participate in overall marketing, promotions, strategic planning for campaigns.
• Communicate regularly with artist managers regarding the progress of press campaigns including sending press reports and press clips on an agreed on basis.
• Create a weekly recap of all new press activity to be circulated internally.
• Lead Razor & Tie corporate communications: media outreach, interviews, corporate press materials, event attendance and speaking engagements.
• Oversee Razor & Tie Media Site maintenance and updates as well as news section of Razorandtie.
• Manage and maintain publicity database and research new outlets.
• Coordinate all media mailings and digital servicing of releases.
• Approve concert ticket needs with marketing department coordinators.
• Oversee media relations coordinator and delegate tasks to interns (travel, artist schedules, tour press, expense reports, research, etc.)
Other Requirements
• Education Required: BA required, major in Communications or Journalism preferred.
• 7-10 years of experience.
• Excellent written and verbal communication, execution and organizational skills.
• Strong knowledge of Word, Outlook, Excel, and savvy internet skills/knowledge.
• Must be a self-starter, resourceful, creative, strategic and results-oriented.
• Strong leadership and management skills.
• Strong media contacts (television, print, syndicated radio and online).
• Experience working with artists, senior executives and artist teams (managers, agents, etc.).
• Ability to work independently and manage freelancers, contractors and/or public relations agencies.
• Ability to handle multiple concurrent tasks and changing priorities.
• Passion and knowledge of music across a wide variety of genres
Applicants with recommendations are preferred
• New York based.