Senior Account Executive - Brand Communications
PMK*BNC
New York, NYThis was removed by the employer on 11/6/2018 6:31:00 PM PST
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Full Time Job
Senior Account Executive, Brand Communications (PR/Media Relations)
PMK• BNC New York is seeking a dynamic Senior Account Executive for to work on a leading global consumer tech client. This individual must be extremely detail-oriented, understand the nuances of what makes a great story and have experience managing multiple client work streams in a fast-paced environment.
This individual will bring a verifiable track record of developing and implementing successful, integrated PR strategies, including media relations, leveraging social media and activating influencers and strategic partnerships. Additionally, this role will with work closely with C-level executives and provide thought leadership messaging development and strategic media recommendations across a variety of touch points.
The ideal candidate will have strong experience in the lifestyle category (luxury, business, pop culture, fashion, music) successfully leveraging brand initiatives, entertainment partnerships, brand history/narrative and creative programming through PR and social media, generating measurable results against client goals. Viable candidates can point to specific experience successfully leading their teams in the planning, development and execution of best-in-class, multi-channel PR programs including media relations, social media outreach, brand positioning, content development, talent engagement, budget management and client/account management.
Who We Are:
PMK• BNC is a top Public Relations and Marketing firm operating within the entertainment and lifestyle arena. We are pioneers in the strategic development and use of nontraditional marketing solutions grounded in classic Public Relations. With offices in Los Angeles and New York, PMK• BNC executes brand-based strategic programs that integrate such core competencies as public relations, event marketing, digital and social media, celebrity/influencer marketing and outreach, product integration, sponsorships, promotion and total project management. PMK• BNC is a part of Momentum Worldwide and McCann Worldgroup within Interpublic Group (NYSE: IPG).
Primary Responsibilities:
• Develop and lead reputation-building media strategies and thought-leadership for C-level and high profile executives
• Identify, build and grow relationships with business, lifestyle and New York focused media, as well as NY-based influencers
• Consult with executives on profile pieces and on-going media opportunities
• Identify, develop and pitch proactive stories that drive coverage and map to business goals
• Use creativity to help develop results-driven public relations programs that fit into the client's overall objectives, as well as integrate new media platforms into overall strategy
• Understand how to parse out a complex story for different audiences
• Contribute to knowledge development by helping define competitive landscape and positioning to support top executive management strategic decisions
• Drive strategic recommendations for ongoing outreach and relationship development
• Create and deliver client presentations and plans
• Serve as client contact; proactively engage on issues
• Guide & train junior level staff
• Supervise writing and editing of media materials and provide direction to ensure quality control
• Maintain knowledge of trends, the competitive landscape, and provide strategic point-of-views to the client
• Be proactive, anticipate client needs and keep multiple activities on schedule
• Educate senior staff on day-to-day business and account health
• Identify & create relationships that are mutually beneficial for the agency & clients
• Work with peers to further the mission, goals and culture of the agency
Required Experience and Skills:
• Bachelor's Degree in Communications, English, Public Relations or Marketing preferred
• 6 years of media relations experience; large agency/client experience is a plus
• Track record of successfully developing media strategies, identifying story angles, developing press materials and securing top tier coverage for clients
• Strong media relation skills
• Exceptional writing abilities
• Exceptional judgment when working with media, team members, client contacts and vendors
• Successful in managing multiple short- and long-term plans simultaneously
• Experience engaging mid- to senior-level clients
• Experience with Executive Positioning and Thought Leadership
• Strong leadership and team management skills
PMK• BNC is an equal opportunity employer M/F/V/D