Account Executive, Brand Marketing
PMK*BNC
New York, NYThis was removed by the employer on 9/26/2018 4:31:00 PM PST
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Full Time Job
PMK• BNC New York is seeking an Account Executive (Media Associate/Integrated Marketing) for our Brand Marketing division, working on our leading global consumer tech client.
Who We Are:
PMK• BNC is a strategic marketing and communications firm that specializes in entertainment and popular culture. PMK• BNC represents many of the world's most prominent actors, actresses, directors, films, production companies, television properties, musicians, authors and content creators, as well as leading consumer brands and prestigious special events. The firm employs a staff of more than 300 professionals spanning offices in Los Angeles, New York and London. PMK• BNC thrives on being ahead of the curve and works with their clients to create ideas that build engaged audiences and connect with consumers through popular culture. PMK• BNC is a part of Momentum Worldwide and McCann Worldgroup within Interpublic Group (NYSE: IPG).
Primary Responsibilities:
• Write, present integrated marketing recommendations and plans
• Support the development of strategic integrated marketing (including traditional and social media) plans based on clear understanding of client objectives
• Execute and manage all integrated marketing plans, answer any questions and resolve discrepancies
• Deliver POVs relevant to client issues and possible opportunities as needed
• Develop and manage client relationships on-site
• Foster strong internal / agency communications and relationships
• Analyze client marketing goals and develop needs based solutions to achieve them
• Campaign execution and analysis for client programming and activations
• Work collaboratively with internal partners to drive promotions
• Compile recap and clips of marketing assets for each initiative
• Understanding of ROI and KPIs for each program, interpreting consumer marketing insights and analytics
Required Experience and Skills:
• Bachelor's degree required preferably in Marketing, Advertising or Communications
• 3-4 years of experience in integrated media strategy, buying and/or communications planning
• 1 years of Integrated planning experience across various media outlets including but not limited to digital, social, mobile, viral and experiential landscapes
• Agency experience highly preferred
• Ability to drive client relationships, providing strategic/tactical recommendations to client and internal stakeholders, drafting/executing plans, tracking coverage
• Excellent written, verbal, and interpersonal communications skills
• Ability to meet deadlines in accordance with budgets, timelines and project scope
PMK• BNC is an equal opportunity employer M/F/V/D