Account Executive, Brand Marketing
PMK*BNC
Los Angeles, CAThis was removed by the employer on 4/24/2018 5:31:00 PM PST
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Full Time Job
Account Executive, Brand Marketing (Influencer and Outreach)
PMK• BNC Los Angeles is seeking an Account Executive for our Brand Marketing division to work on our leading global mobile client. The ideal candidate will support our Celebrity/Influencer Relationships team by developing and implementing innovative marketing initiatives and programming of events, as well as creating and managing professional relationships with celebrity and entertainment industry influencers to access celebrity clientele with opportunities pertaining to our clients' products and events.
PMK• BNC is a strategic marketing and communications firm that specializes in Entertainment and popular culture. PMK• BNC represents many of the world's most prominent actors, actresses, directors, films, production companies, television properties, musicians, authors and content creators, as well as leading consumer brands and prestigious special events. The firm employs a staff of more than 300 professionals spanning offices in Los Angeles, New York and London. PMK• BNC thrives on being ahead of the curve and works with their clients to create ideas that build engaged audiences and connect with consumers through popular culture. PMK• BNC is a part of Momentum Worldwide and McCann Worldgroup within Interpublic Group (NYSE: IPG).
Responsibilities:
• Support the development of highly effective influencer marketing campaigns and partnership programs in support of a multitude of products and channels
• Create presentations, proposals, marketing materials, outreach strategies, and event concepts in support of brand and product launches through various marketing channels
• Create and manage professional relationships with celebrity and entertainment industry influencers to access celebrity clientele with opportunities pertaining to our clients' products and events
• Build and maintain relationships with industry influencers including but not limited to music, film, TV, bloggers, fashion, artists, etc.
• On site execution and event production support for all events and programming
• Create Pre and Post-event recaps and reports, measuring KPIs, that are presented to the client
• Be able to research and vet talent based on client needs for the brand along with suggesting and curating talent lists for new targets for the program
• Provide administrative support, including completing organized budget reports and budget reconcile, expense reports, event insurance, processing invoices, etc.
• Build and maintain strong working relationships among clients, vendors, partners, and partner agencies, using effective communication and collaboration tools
• Maintain current knowledge of trends in entertainment, lifestyle and culture arenas
• Understanding of the android platform along with recognizing opportunities in the realm of content creation and VR
Qualifications:
• Bachelor's Degree preferably in Communications, English, Public Relations or Marketing
• 3 years agency or entertainment marketing experience, preferably in an entertainment agency
• 3 years experience in event activation planning, execution and management
• Proven Project Management and Production skills, and success in guiding and motivating cross-functional project teams on multiple assignments and projects
• Experience in creating formal presentations and proposals, as well as translating performance metrics into highlights and key learnings
• High proficiency in the complete Microsoft Office suite (PowerPoint, Excel, Word, etc.) and excellent understanding of utilizing online and network-based tools for research purposes
• Understanding of CRM/Database management is a plus
• Ability to time manage, meet deadlines, and multi-task
• Ability to network within the entertainment industry and maintain relationships
• Thorough understanding of the marketing landscape
• Must be agile and adaptable to changing priorities
• Excellent written, verbal and interpersonal communication skills
• Must have passion for information and learning
• Demonstrated ability to have a good balance between creative and analytical thinking
• Ability to handle yourself professionally under pressure
• The ability to travel up to 25% of the year
PMK• BNC is an equal opportunity employer M/F/V/D