Account Executive - Brand Communications
PMK*BNC
New York, NYThis was removed by the employer on 11/6/2018 6:31:00 PM PST
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Full Time Job
PMK• BNC New York is seeking an Account Executive for our Brand Communications division, working on a world-renowned client, focusing on sports, consumer and entertainment campaigns.
Roles and Responsibilities:
• Identify, develop & pitch stories that drive coverage and map to business goals
• Identify, build & grow relationships with media/influencers
• Drive strategic recommendations for ongoing outreach and relationship development
• Develop and execute events that drive business goals
• Research, understand, and experiment with new and alternative ways to leverage social media to achieve overall marketing objectives and goals
• Serve a contact with clients; proactively engage on issues
• Manage and execute projects and news announcements with little guidance
• Use creativity to help develop results-driven marketing and public relations programs that fit into the client's overall objectives
• Develop & execute integrated communication plans with little guidance
• Guide & train junior level staff
• Educate senior staff on day-to-day business and account health
• Identify & create relationships that are mutually beneficial for the agency & clients
Requirements:
• 3 years in public relations
• Experience in sports, consumer and/or entertainment PR and environment strongly preferred; has established influential media relationships & proactively placed stories
• Experience in developing media strategies, identifying story angles, writing releases and press materials and securing top tier coverage for clients
• Strong experience and familiarity in evolving media landscape, social media, and emerging marketing techniques and platforms
• Interest and knowledge in sports industry highly preferred
• Ability to manage a project, meet deadlines, and handle multiple tasks at the same time
• Budget management
• Excellent written, verbal, and interpersonal communications skills are a must
• Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage
PMK• BNC is an equal opportunity employer M/F/V/D