Account Executive, Brand Communications
PMK*BNC
New York, NYThis was removed by the employer on 5/2/2018 5:31:00 PM PST
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Full Time Job
Account Executive, Brand Communications (Lifestyle)
PMK• BNC New York is seeking an Account Executive for our Brand Communications division, working on world-renowned clients, focusing on lifestyle and entertainment campaigns.
PMK• BNC is a top Public Relations and Marketing firm operating within the entertainment and lifestyle arena. We are pioneers in the strategic development and use of nontraditional marketing solutions grounded in classic Public Relations. With offices in Los Angeles and New York, PMK• BNC executes brand-based strategic programs that integrate such core competencies as public relations, event marketing, digital and social media, celebrity/influencer marketing and outreach, product integration, sponsorships, promotion and total project management.
Roles and Responsibilities:
• Develop and lead reputation-building media strategies and thought-leadership plans
• Use creativity to help develop results-driven marketing and public relations programs that fit into the client's overall objectives
• Develop & execute integrated communication plans with little guidance
• Identify, develop & pitch stories that drive coverage and map to business goals
• Identify, build & grow relationships with media/influencers
• Drive strategic recommendations for ongoing outreach and relationship development
• Develop and execute events that drive business goals
• Research, understand, and experiment with new and alternative ways to leverage social media to achieve overall marketing objectives and goals
• Serve as client contact; proactively engage on issues
• Manage and execute projects and news announcements with little guidance
• Guide & train junior level staff
• Educate senior staff on day-to-day business and account health
• Identify & create relationships that are mutually beneficial for the agency & clients
Requirements:
• 2-3 years of experience at a PR agency (consumer, lifestyle, entertainment brand industry experience is a plus)
• Experience in developing media strategies, identifying story angles, writing releases and press materials and securing top tier coverage for clients
• Strong experience and familiarity in evolving media landscape, social media, and emerging marketing techniques and platforms
• Ability to manage a project, meet deadlines, and handle multiple tasks at the same time
• Budget management
• Excellent written, verbal, and interpersonal communications skills are a must
• Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage
PMK• BNC is an equal opportunity employer M/F/V/D