Vice President, Brand Marketing
Pluto TV
West Hollywood, CAThis was removed by the employer on 1/29/2021 2:34:00 PM PST
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Full Time Job
About The BrandPluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250 live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.
Overview and Responsibilities
We are looking for a forward-thinking brand leader to help us tell the next chapter of our Pluto TV story and inspire millions more viewers to join our fast-growing world of Free TV.
The VP Brand will lead all aspects of brand strategy, consumer brand campaigns, and year-round brand management for Pluto TV. You will lead a growing brand team and work with partners internally and externally to drive brand awareness, incremental user growth and engagement, and ensure the long-term success of our business.
This role will report to the Senior Vice President, Marketing.
Responsibilities
This is a multifaceted leadership role with a wide range of responsibilities, including:
• Brand Strategy: Owning brand positioning and messaging, creative planning, and an overall strategy for brand-driven growth, in partnership with Consumer Insights, Creative, and other teams.
• Brand Team Leadership: Leading and inspiring a growing brand team to meet results-oriented goals. Defining team structure, hiring priorities, and agency needs to deliver against a core scope of work and innovate the brand function.
• Brand Campaigns: Leading all aspects of end-to-end development of integrated consumer brand campaigns across TV, CTV, OOH, Digital and Social media, and partnering with the Pluto TV in-house Creative Studio and external agencies to deliver a variety of assets.
• Brand Management: Partnering with Product and Distribution teams to ensure our brand shows up consistently across the viewer experience, including Web, Mobile and Connected TV platforms, and 40 streaming device partners.
• Marketing Operations: Being responsible for the brand marketing budget and translate strategies into detailed budget and resource plans, working closely with Finance to update forecasts and report actuals on a quarterly basis.
• KPI Tracking, Analysis & Reporting: Leading a program of brand tracking, research and campaign analysis, reporting out achievements and performance while partnering with Consumer Insights and Business Intelligence.
Basic Qualifications
We believe the right individual will have the following skills and experience in order to be successful in this role:
• 10 years of experience in brand marketing, preferably a mix of agency and in-house roles, with at least 4 years of experience hiring, managing, and developing a team of brand marketers.
• Strategic brand thought-leader and storyteller, able to see the big picture, propose innovative solutions to complex problems, and articulate clear goals, insights, plans and achievements to a senior exec audience.
• Deep experience with integrated brand campaign planning and creative execution, including TV, OOH, digital and social media. Experience leading tech and entertainment masterbrand/platform campaigns is preferred.
• Expertise in brand tracking, qualitative and quantitative research, creative testing, campaign analysis, and leading a roadmap of insights-driven brand marketing.
• Master planner, able to translate strategic goals into year-round tactical plans.
• Detail and deadline-oriented. Able to work efficiently and react quickly to change.