Director Of Marketing
Phoenix Suns
Phoenix, AZThis was removed by the employer on 9/23/2018 8:17:00 PM PST
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Full Time Job
Job Purpose
Primary responsibility of this position is to successfully develop and implement fully integrated, multi-channel strategic marketing and promotional campaigns designed to build awareness, engage fans, and drive desired results. Core focus for this position will be to lead initiatives, in collaboration with Digital and Content, in support of Ticket Sales, Marketing Partnerships, and Merchandise and Media business goals.
Primary (Essential) Duties
• Design and implement comprehensive marketing strategies to create awareness for the company's business initiatives
• Utilize market, league and team generated research to enhance marketing efficiencies and deliver a best-in-class brand expression for the organization
• Produce ideas for promotional events and/or activities to be executed by Marketing team
• Oversee and track both departmental and campaign budgets to ensure all initiatives are within the approved parameters
• Establish and nurture departmental culture of support, execution, results and recapping
• Support and reinforce brand awareness efforts internally, ensuring staff is well-versed on brand purpose
• Supervise marketing managers with guidance and feedback pertaining to defined roles:
• Assist Media Manager with agency relationship and all advertising in an effort to achieve business goals
• Assist dedicated Sales representative to create targeted campaigns focused on growth and retention of season ticket membership base, single game sales, partial plan sales and groups sales
• Assist dedicated Partnership representative to ensure partner inclusion within organizational platforms, promotions, events and campaigns
• Assist Manager Retail & Promotions in driving merchandise goals as well as strategy for premium product
• In collaboration with Sports Ventures oversee retail store operations for the Suns, Mercury and TSRA Events; manage ecommerce
• Act as primary liaison for the Marketing department with all business units within the organization to facilitate and optimize communications and marketing efforts
• Provide current, accurate and reliable information to Vice President of Marketing as to daily, weekly, monthly activities and initiatives
• Oversee email and database marketing efforts as well as work with Analytics and CRM teams to drive lead generation and develop customer nurturing campaigns
• Assist in other duties as assigned
Knowledge, Skills and/or Abilities
• Excellent leadership and organizational skills
• Balanced analytical and creative thinking
• Strong written and verbal communication skills
• Professional in appearance, attitude and attire
• Able to work flexible hours including nights, weekends and holidays
• Computer skills required: Microsoft Office (Word, Excel, Power Point, and Outlook)
Experience/Education Requirements
• Minimum six (6) years of experience in marketing. Previous managerial/supervisory experience required. Previous experience in sports and entertainment preferred.
• Bachelor's degree in Marketing, Communications, or similar field is required. Masters preferred but not required.
Working Conditions and Physical Demands:
• Traditional business hours with occasional weekends, evenings, some holidays and some overtime to meet business needs. During the season, availability to attend games on nights, weekends, and holidays.
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not an all-inclusive document. Additional duties, expectations, demands, etc. may be added or changed to this document on an as-needed basis in order to meet organizational needs. The Phoenix Suns are an Equal Opportunity Employer M/F/D/V
availability.
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