Digital Strategist - Marketing Partnerships
Phoenix Suns
Phoenix, AZThis was removed by the employer on 9/12/2018 8:17:00 PM PST
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Full Time Job
We are looking for a smart, highly-motivated, results-oriented Digital Strategist to join our team -someone with the willingness to wear multiple hats, analyze results of engagement efforts, and support (and sometimes lead) a diverse range of engagement initiatives on-site, in-app, and across social platforms. The digital guru in this role will operate as an extension of our Marketing Partnerships' team with a primary focus on supporting digital business and activations, including website ad trafficking, app content management, and partner-oriented content ideation.
Critical to success in this role is a proactive approach with the ability to anticipate needs and to understand/prioritize competing objectives. Apply below if you are looking to be become an integral part of a forward-looking digital community with credibility and expertise.
Primary (Essential) Duties
• Manage and maintain digital calendar, project timelines, and workflows
• Serve as primary digital contact for partner recaps (ongoing, mid-season, & end-of-season)
• Responsible for website banner ad trafficking and reporting, serving as primary liaison between internal activation staff and the league office
• Assist with the management of our mobile applications, including mobile app ad trafficking and reporting
• Build decks and support materials in support of partnership sales and activation
• Provide concise and accurate reports to executive team members on the performance of digital initiatives
• Work with Social Media Manager and Marketing Media Manager to build, optimize, and recap social partner campaigns
• Participate in discovery meetings with activation and sales teams to understand partner goals and target audience to help develop digital content strategy accordingly
• Supports the needs of the internal departments and external clients as needed
• Maintain a current knowledge of industry specific technologies/trends and actively scout new digital content monetization opportunities
• Direct supervision of Digital Specialist
• Assist with other digital duties, as needed
Knowledge, Skills, and Abilities
• Proficiency with analytics tools and web traffic reporting
• Experience with A/B or multivariate testing
• Proven ability to deliver results and prioritize tasks in a fast-moving, dynamic environment
• Excellent documentation and workflow management
• Ability to conceptualize, scope, and execute projects to strict deadlines
• Confident, self-motivated individual with strong, demonstrable bias for action
• Excellent writing and copy-editing skills
Experience/Education Requirements
• Related Bachelor's Degree and Marketing experience (preferred)
• Minimum of five years' experience in providing digital marketing and communications strategy and execution
• Proven project and team management experience
• Strong technical knowledge of digital marketing and social media networks
• Strong oral and written communications skills and the ability to produce clear, compelling, client-ready written deliverables
• Google/Adobe Analytics experience
• Doubleclick for Publishers (DFP) experience preferred
• Facebook/Instagram Ads Manager experience preferred
• Knowledge and experience email marketing, eCommerce, SEO, SEM, and website development preferred
• Proficiency with Content Management Systems and ability to edit basic HTML/CSS preferred
Working Conditions and Physical Demands:
• Must be able to walk and stand for extended periods of time
• Must be able to lift and move up to 25lbs
• Limited game day duties, as needed
• May require limited travel
The physical demands are representative of those required for the employee to be successful in performing the essential functions of this job. Reasonable accommodations may be made to assist individuals with disabilities.
Additional duties, expectations, demands, etc. may be added or changed to this document on an as-needed basis in order to meet organizational needs. The Phoenix Suns are an Equal Opportunity Employer M/F/D/V
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