Product Marketing Specialist
Peacock
Universal City, CAThis was removed by the employer on 10/7/2021 3:11:00 PM PST
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Full Time Job
Product Marketing Specialist, Marketing Operations, Peacock
Responsibilities
In this position, the Product Marketing Specialist will work at the intersection of CRM and technology. The Specialist will serve as the subject matter expert on capabilities on marketing technology platforms and services (including Iterable, mParticle, and Amplitude). They will be responsible for digital campaign operations and capabilities, working alongside the CRM team and product teams to execute campaigns across a variety of NBCU networks (NBC, Bravo, Oxygen, E!, USA, SyFy, Telemundo). The ideal candidate will be data-driven with a growth mindset and will be comfortable in an A/B testing environment. This is a highly cross-functional role and will require the consummate team player to be successful.
Responsibilities
• Become subject matter expert on capabilities of NBCE marketing technology platforms and tools, including Iterable, mParticle, and Amplitude
• Become subject matter expert in push, in app, and connected device campaign execution (template setup, a/b tests, and deployment best practices)
• Setup and execute blast campaigns and workflows for push, in app, and connected device, ensuring coordination across campaign operations
• Manage ongoing mobile automations and optimize setups as necessary
• Assist in email campaign deployments and workflow setups when needed
• Collaborate with brand leads on campaign requirements for new tactic deployments
• Assist in peer-to-peer QA review of all campaigns prior to deployment, ensuring operational excellence
Qualifications
/Requirements
• Bachelor's Degree
• Minimum 2 years of experience in email and mobile marketing campaign operations, marketing technology execution or related field
• Previous experience working in a performance marketing or direct response marketing role for a large consumer facing brand
• Must have demonstrated experience with partnering with CRM and technology teams to support marketing initiatives or functionality.
Desired Characteristics
• Bilingual in English and Spanish
• Digital marketing or digital marketing operations experience
• Organized with an acute attention to detail and focus on executional excellence.
• Flexibility and an ability to work in a fast paced, deadline driven environment.
• Data driven-thinker who uses insights and analysis to guide strategies and make decisions.
• Self-starter who can work independently, is proactive, resourceful and possess good follow-through.
• Ability to interface with colleagues from various disciplines including analytics, technical and operations. Exceptional interpersonal, communication, analytical, and project management skills required.
• Experience with Iterable, AirTable, and JIRA a plus.