Marketing Manager
Paramount
New York, NYThis was removed by the employer on 9/24/2021 6:00:00 AM PST
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Full Time Job
We're looking for a highly analytical Marketing Manager with experience in digital marketing to support CRM strategy planning for the Paramount Retention team, with the goal of driving increased engagement with our subscribers.
Responsibilities:
• Plan and develop CRM strategy across multiple marketing channels that drive subscriber engagement and reduce churn
• Partner with the Analytics & Research teams to extract and analyze insight from customer data and research to uncover areas of opportunity that will optimize lifecycle journeys
• Develop a loyalty strategy that will drive subscriber growth
• Recommend segmentation, targeting, lifetime value, and personalization tactics to improve engagement and maximize marketing return on investment
• Support ongoing testing for each channel and segment to ensure continued innovation
• Retention trend analysis and reporting
• Analyze marketing campaign performance and trends. Produce and present reports to understand efficiency and return on investment
Basic Qualifications:
• Bachelor's degree
• 5 years of experience in a CRM or marketing role, preferably with a subscription product
• Strong critical thinking and analytical capabilities, particularly in customer segmentation
• Experience leading customer retention programs a plus
• Understanding of AB/MVT testing
Additional Qualifications:
• Excellent oral and written communications skills
• Passion for media and entertainment industry
• Ability to multi-task and adapt to a meaningful, fast-paced environment of multiple priorities
• Self-motivated and results oriented