Audience Acquisition Specialist
Paramount
Burbank, CAThis was removed by the employer on 2/23/2023 3:58:00 PM PST
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Full Time Job
Overview:
Truly premium content. Paramount Streaming is the premier online content network for information and online operations of Paramount Global as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business, and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
Check us out on The Muse to get an inside look into #LifeAtCBSi through employee testimonials, office photos, and company updates.
We are the Audience Acquisition team, part of the Paramount Global Streaming Group, Marketing Acquisition and Campaign Services team (MACS). We work closely with the digital teams at ViacomCBS to promote and amplify the very best content and products of what is produced every day.
As an Audience Acquisition Marketing Specialist, you will work alongside the paid social advertising team in managing paid campaigns on social platforms like Facebook, Instagram, Twitter, Snap, Pinterest, TikTok or Reddit. You will help with setting up and managing paid social campaigns, working on setting up the right audience targeting profiles and building paid social ads. You'll also help monitor metrics and results from the paid social campaigns, to help understand which tactics and audiences are the driving most activity and engagements. The ideal candidate will have prior experience in paid social advertising and will be looking to further their career within paid social to understand how they can help drive business goals and evaluate against key performance metrics (KPIs). They will show a strong work ethic and strive to continually learn and grow their digital marketing skills. This will be a fun and fast paced role, so we are looking for an enthusiastic and detail oriented team-player to join our entrepreneurial team.
Responsibilities:
• Update and deliver reports to the Audience Acquisition and broader marketing team
• Upload and schedule ads through various paid social ad managers/platforms, including but not limited to Facebook, Twitter Ads Manager, Snap, Pinterest, Reddit, TikTok, among others
• Generate audience targeting ideas, review campaigns, make recommendations for optimizations across channels/platforms
• Monitor performance of digital media buys against KPIs and benchmarks, to ensure campaigns hit spend KPI goals
• Work closely with each platform vendor on a day-to-day basis to ensure buying techniques are in sync with evolving platform capabilities, which would include hosting regular in-office vendor hours.
• Support the management, monitoring, and administration of advertising campaigns
• Collaborate with multiple departments to communicate campaign progress, findings, and updates
• Monitor activities of competitors and industry trends
• Implement special projects as needed
• Available outside of regular business hours to support tentpole events that can occur on nights and weekends
Key Projects -
• Update marketing vendor reports
• Monitor campaign KPIs and pacing to benchmarks
• Process invoices and ensure timely payment
• Provide key reports insights to aid in strategic decision-making across campaigns
Qualifications:
• Bachelor's Degree.
• 2 years of hands-on social (i.e. Facebook, Twitter, Snap, Pinterest, etc.) across multiple clients, preferably from a media agency or entertainment-based organization.
• Experience using a social ads management tools such as Sprinklr, AdParlor, AdEspresso, Hootsuite, Kenshoo or Marin
Additional Qualifications:
• Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and collaborators.
• Enthusiastic, passionate and strong work ethic!
• Proactive and self-motivated
• Strong verbal and communication skills
• Flexibility and ability to handle multiple projects at one time
• Professional Certification : Blueprint or Flite School certification or other equivalent
• Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent
ADDITIONAL INFORMATION
Hiring Salary Range: $70,000.00 - 80,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
https://www.paramount.com/careers/benefits