Vice President, Data Analytics
Paramount Pictures
Hollywood, CAThis was removed by the employer on 10/23/2019 11:55:00 AM PST
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Full Time Job
Under the guidance and with the support of the department head , this role will be responsible for developing and executing the overall Data Analytics Marketing Strategy, which represents the fast-moving intersection of film marketing strategy, ad tech, and predictive modeling. The role requires a forward-thinking, independent, creative & quantitative thinker. The ideal candidate must be comfortable pushing for structured insights from disparate data sets and be excited about applying data and analytics to Theatrical Film Marketing.
• Support and advance the roadmap for the Studio’s integration of data into their decision-making lifecycle
• Provide strategic vision and hands-on teaching to a growing data analytics team.
• Balance a long-term analytics roadmap with ad-hoc projects impacting the next film release
• Design and implement setup of marketing experimentation initiatives within specific markets in collaboration with key marketing stakeholders
• Develop insights related to theatrical releases, and regional markets, to facilitate strategic planning
• Provide predictive Box Office Modeling, Audience Content Insights and ad hoc studies using available data sets and machine learning tools to enable comprehensive research into drivers of movie-going behavior and content effectiveness
• Analyze and organize large data sets to create a cohesive story that can inform marketing strategies
• Experiment with various tools and technologies, with the end goal of creating innovative data-driven insights at a quick pace
• Work closely with media team to surface new strategies to increase our digital and programmatic effectiveness and efficiency
• Develop trusted relationships with Marketing stakeholders
Basic Qualifications
• 10 years of experience in a highly analytical environment, with a focus on corporate strategy, planning and/or analysis in an entertainment/digital media/consumer products or services company, top management consulting firm, investment bank or similarly demanding environment in which modeling and strategic analysis are regularly performed and managed with senior stakeholders
• Data visualization mastery (Tableau, Google Data Studio), familiarity and hands-on experience with R and/or Python for data analysis, and SQL mastery
• Bachelor’s Degree, preferably in Business, Economics, Mathematics, Statistics or related field
• Strong track record of identifying key questions, performing analyses independently, and communicating findings in a clear and concise manner
• The ability to translate business needs to analytical problems and to solve those with problems with hands-on analytical skills
• High aptitude and enthusiasm for problem solving, research, and data modeling
• Proven ability to innovate and improve theatrical campaign efforts through data, including planning/testing, creative development and ongoing optimization
• Strong grasp of the overall digital marketing ecosystem and the role that programmatic media plays within
• Demonstrated leadership and experience working in cross-functional teams
Additional Qualifications
• Excellent listening and communication skills that can adapt to C-level, technical, creative, and external audiences. Ability to synthesize alternative points of view and be solutions oriented is crucial
• Excellent in crafting, presenting and socializing complex ideas, recommendations and insights with an adaptable communication approach necessary to partner with broad stakeholder groups and to C-level executives
• Excellent understanding of the different modelling techniques that can be applied to a given statistical problem (such as segmentation, classification, association)