Executive Director, Worldwide Market Research & Consumer Insights
Paramount Pictures
Los Angeles, CAThis was removed by the employer on 1/31/2022 9:02:00 AM PST
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Full Time Job
Paramount Pictures has an exciting opportunity in their Worldwide Market Research and Consumer Insights department! We're responsible for primary and secondary research efforts along with data analysis aimed at providing cohesive and useful consumer insights to departments across the organization. We're looking for an Executive Director to join the team! They will report to the SVP, Worldwide Market Intelligence. The role includes working with research firms and other suppliers, managing databases, and quantitative and qualitative studies.
Overview & Responsibilities:
• Conduct market research to aid decision-making for all-new theatrical release and catalog marketing campaigns related to consumer movie buying and renting behavior (both DVD/Blu-ray and digital buying/renting), as well as individual title insights
• Communicate market research findings to creative services, sales, digital/social marketing, media, and retail marketing teams
• Lead day-to-day vendor relationships relating to primary and secondary market research
• Design and manage research studies including vendor selection and management, methodology development, and analysis of results
• Summarize market research data and reports into key findings and executive summaries
• Aggregate and analyze data using the appropriate tools (Excel, SPSS, R, etc.) and techniques (descriptive statistics, regression, etc.) to produce insightful reports and models
• Conducts internet searches, monitor trends, and use research vendor websites and communications to improve research support with limited resources
• Update and reconcile market research budget, including vendor invoices
Qualifications:
• Bachelor's degree
• 5-7 years of market research and/or consulting experience on the client or vendor side in a home video or theatrical department
Additional Qualifications:
• Experience in working independently with minimal direction
• Has a deep understanding of available data sets (box office, consumer title tracking, social media analytics, media spending, historical sales/rental data, etc.) and how they can be used for different analyses in the service of answering questions and solving problems
• Proficient in entertainment research (TV/Film/Gaming), specifically around marketing content development and strategy
• Experience researching topics pertaining to home entertainment, film, technology, and shopper behavior (brick & mortar or digital) strongly preferred
• Experience planning, conducting, and analyzing data from both qualitative and quantitative primary research studies, applying a variety of research methodologies
• Proven track record of successfully conducting research studies within timing and budget constraints
• Excellent quantitative and analytical skills, experience with survey design, sampling, and data analysis
• Ability to analyze research data and translate raw information into practical insights that can be easily understood and applied by the entire organization
• Excellent presentation and writing skills
• Highly organized, able to handle multiple projects and meet deadlines
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