Business Intelligence Analyst
Pac 12 Networks
San Francisco, CAThis was removed by the employer on 8/12/2019 5:12:00 PM PST
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Full Time Job
At the Pac-12, our goal is to provide the best fan experience in sports. The Business Intelligence Analyst will turn data into actionable insights across all Pac-12 content platforms, focusing on video and social media. Working directly with our Audience Development, Content, and Distribution teams, you will help us understand the types of content that engage our fans and the optimal distribution approach. You must be passionate and detail-oriented, not happy until your work results in measurable business improvement.
Responsibilities
• Lead cross-platform content analyses to improve the quality and distribution of our content: work with stakeholders to formulate questions, source and analyze data, and translate your findings into actionable recommendations.
• Measure success through engagement rates, total viewership, and hours of video viewed
• Monitor content performance across all platforms including owned and operated apps, web, and social media (Facebook, Instagram, YouTube, etc)
• Provide insights to identify new opportunities for monetization, increasing viewership, and engaging our target audience
• Help improve our tracking and reporting tools/infrastructure to ensure consistent and accurate data
• Provide day-to-day analytics support to the Audience Development, Content, and Distribution teams
• Collaborate with peer analysts to develop reports and dashboards and drive adoption across the organization
Requirements
• 5 years of digital analytics experience
• Fluency with data analytics and visualization tools such as Adobe Analytics, Google Analytics, YouTube, Facebook, Domo, Google Data Studio
• Demonstrable experience with content optimization for SEO, SEM, social, and email
• Understanding of audience segmentation and content targeting
• Proven ability to put together documentation to assist engineers in analytics tracking instrumentation
• Proficient in writing and optimizing SQL queries for data collection and analysis
• Proven ability to build strong relationships and influence stakeholders across disciplines
• Excellent verbal and written communication and presentation skills with the ability to interact with technical and non-technical groups
• Degree in a STEM field, or equivalent experience