Communications & Engagement Manager
NPR
Washington, DCThis was removed by the employer on 7/15/2021 11:44:00 AM PST
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Full Time Job
OVERVIEW
Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success.
JOB SUMMARY
Policy & Representation is responsible for public policy and regulatory initiatives development, advocacy strategy and messaging, and station and community engagement plans for public radio stations, the public radio system, and NPR. Our staff advocates for legislative and regulatory initiatives that will enhance and improve public radio’s service to the American public and, develops strategies and efforts to organize and mobilize public support.
As a member of the Policy & Representation Team, the Manager of Communications & Engagement develops and leads advocacy campaigns on behalf of NPR, Member stations and the public radio system. The Communications Manager has primary responsibility for the Department’s digital and social media activities, development of public facing materials for advocacy, and support for station communications and collaboration with staff across NPR divisions and external advocacy partners. The Manager role requires a resourceful self-starter with superior communication skills, a talent for working collaboratively with creative teams, and the ability to carry out independent work with minimal supervision.
RESPONSIBILITIES
• Design and implement strategic communications and engagement opportunities in support of the Policy & Representation Team’s key initiatives, including music station advocacy, grassroots outreach, and annual funding for public broadcasting.
• Lead the development of a comprehensive advocacy strategy for long-term and targeted grassroots network growth and engagement, ensuring that digital capabilities and outreach are the cutting-edge of grassroots digital campaigns.
• Coordinate with campaign partners and consultants as needed to implement advocacy strategy.
• Monitor and evaluate digital campaigns to keep them fresh and effective.
• Conduct research and provide analysis to advance advocacy projects, outreach efforts, and legislative priorities.
• Develop and maintain a portfolio of communications multimedia materials that maintain brand consistency such as print, video, social media, blogs, digital and email marketing to enhance evolving advocacy priorities. Lead editorial decision-making and workflow for content and materials.
• Draft and edit contributions for grammar, length, and flow; and design original content as necessary to meet changing advocacy needs.
• Proactively position key organizational initiatives to distinct audiences (internal and external) and cultivate positive relationships with communications colleagues at Member stations, across NPR, the Corporation for Public Broadcasting and public television for awareness, support and engagement on various projects.
• Oversee and manage the distribution of collateral materials to partner stations across platforms for use in their efforts to raise awareness of campaign activities, increase audience engagement and grow grassroots and grasstops advocacy support networks.
• Maintain and regularly update the Policy & Representation webpage of nprstations.org and lead the drafting and timing of the department’s monthly Washington Update to stakeholders. Provide readership metrics to team, and offer data-based analysis on how to boost readership through adjustments in content, appearance, and date/time sent.
• Monitor policy developments in key congressional oversight committees to identify opportunities to engage on behalf of public radio, and support the establishment of diverse, bipartisan stakeholders. Facilitate meetings between NPR Member stations and local Congressional delegations.
• Represent the Policy & Representation team at external engagements, including congressional meetings, relevant conferences, and public events; assist in preparing presentation materials for such events.
• Other duties or administrative support, as assigned.
QUALIFICATIONS
EDUCATION: Bachelor's degree in journalism, communications, marketing or related field; Master’s preferred
REQUIRED SKILLS
• Excellent written communications skills and demonstrated strategic vision for multi-channel communications
• 5 years in communications or marketing experience with specialty of B2B or government relations, congressional, political campaign or public outreach
• Relationship-based service/marketing experience and eagerness to identify collaborative opportunities within NPR for the benefit of stations
• Strong writing, editing, and creative skills for digital and print communications
• Proficient with Word, Excel, PowerPoint, and design software; knowledge of SEO (search engine optimization), and good visual design sense; conversant on a range of social media platforms
• Exceptional organizational skills and ability to handle multiple projects simultaneously
• Collaborative working style, experience working in small teams, and the ability to complete high-quality independent work
• Excellent verbal and presentation skills
PREFERRED SKILLS
• Knowledge of public radio, local public stations, and the public broadcasting system, and affinity for public radio’s mission and service
• Knowledge of legal framework/laws and governing bodies pertaining to public broadcasting, lobbying and familiarity with Congress and politics, and the appropriations policy
All applications must include a resume and cover letter to be considered.
NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive place to work that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.