Manager, Brand & Consumer Insights
Nickelodeon
New York, NYThis was removed by the employer on 8/21/2019 1:55:00 PM PST
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Full Time Job
The Brand & Consumer Insights Manager will be a member of Nickelodeon’s Brand & Consumer Insights Team, supporting all of Nickelodeon’s various lines of business with non-ratings based brand and consumer insights. This position will manage and assist on qualitative and quantitative research projects relating to brand, marketing and trends.
Key responsibilities include:
• Assist with and manage qualitative and quantitative research projects, including research design, pre-planning and assets collection, vendor management, qualitative research moderation, data analysis, report writing, and dissemination/presentation of findings
• Participate in the fielding, analysis, and creation of ongoing series and brand tracking reports
• Manage marketing research needs, including development of promo testing instruments, data analysis and reporting
• Assist in the creation of larger custom decks, synthesizing both primary and secondary research findings
• Collaborate across the larger Consumer Insights team as the lead editor of a department newsletter
• Oversee day-to-day management of Nickelodeon’s online proprietary trendsetter panel
• Establish an ongoing library of current syndicated research resources and be the contact person for said resources
• Work closely with the Consumer Insights Research Director to develop ideas and leverage consumer insights that help inform internal initiatives
• Supervise intern when applicable
• Assist with special projects as workload allows
Basic Qualifications
• Bachelor's degree preferably in communications, business, market research, or child psychology, graduate research work
• 4 years experience in primary research
Additional Qualifications
• Experience working with children preferred
• Experience in media (TV or digital) or consumer products preferred
• Strong oral and written communication skills
• Exceptional analytical and organizational skills
• Prior project management experience preferred
• Comfortable analyzing complex data sets and telling compelling stories based on both qualitative and quantitative data
• Ability to prioritize and manage multiple projects simultaneously, while adhering to deadlines
• Strong interpersonal skills
• Experience moderating focus groups a plus
• Out-of-the-box thinker with a naturally curious spirit
• Keen interest in kids’ entertainment