Researcher, Consumer Insights - Asia
Netflix
Singapore, SGThis was removed by the employer on 6/24/2018 7:11:00 PM PST
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Full Time Job
At Netflix, we are shaping the future of entertainment, because we believe there is a better way to watch. The consumer voice plays an important role in re-shaping this future. We sit at the bridge of technology and entertainment, and the consumer insights team plays a critical role in helping our marketing and content partners push the boundaries of what's possible at this crossroads. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.
It is early days for Netflix in Asia and there is so much for us to learn about people here so that we can provide the most incredible entertainment experience. Our Content & Marketing Consumer Insight team is expanding in Asia: we are looking for an expert in Consumer Insights to join us. This role will be part of the regional CI team shaping and managing research needs, from defining and deepening our knowledge on who our audience is in this region today and tomorrow, to growing the company's understanding of consumers attitudes, to bringing to life the consumer's voice in order to craft creative campaigns that will help people across Asia fall in love with us.
We seek an individual who sees themselves in the following descriptions:
• Can flourish in our unique company culture
• Has worked and / or lived in the region
• Is passionate about content
• Lives and breathes primary research - extensive quant experience and good experience in integrating qualitative & digital insights to tell a holistic, impactful story
• Loves rolling their sleeves up and diving into projects
• Knows how to design a research project to meet the needs of the marketing question and can determine which methodology best serves the purpose
• Knows how to implement research projects - from the ground up from end to end- whether that's setting up focus groups or executing an online survey
• Experience across a range of quantitative methodologies
• Has had a ton of experience in survey programming or design and knows how to ask the right questions
• Understands the consumer's voice and how to turn what people say into actionable findings with a story first approach
• Is desperate to show how great insights lead to great strategy which results in real impact to the business
• Is a self-starter, but loves working in a team and wants to avoid a silo environment
• Builds and maintains excellent relationships with stakeholders/vendors which challenge for mutual growth
Essential qualifications:
• At least 3-4 yrs of hands-on experience in a market research agency with focus across multiple markets in Asia
• University Degree, Post Graduate qualifications preferred
• Highly proficient in Excel and has a wealth of hands on experience in DP and analysis
• Fluent English critical, other regional languages a significant bonus
• Experience presenting / socialising insights (and esp. to non-researchers)