Programmatic Marketing Manager - Asia
Netflix
Singapore, SGThis was removed by the employer on 8/3/2018 1:11:00 AM PST
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Full Time Job
It's an amazing time to join Netflix. We are shaping the future of global entertainment, bringing new stories to millions of people worldwide. Our marketing is focused on building Netflix as the #1 destination for entertainment, and bringing consumers to our service through breakthrough campaigns for some of most compelling, exclusive content in the world.
Since launching Netflix worldwide, we have witnessed exciting public reaction and early growth in Asia, and want to scale our operations in the region. We are looking to build a team of passionate, creative, local experts to make Netflix a beacon of the entertainment industry in APAC.
As Manager, Programmatic Marketing (Asia) you will be responsible for the planning, activation and optimization of our programmatic efforts (RTB, paid social and paid search) in Asia, and the coordination of our cross-functional efforts related to those campaigns. You will also help Netflix maintain its status as one of the most advanced companies in the field of programmatic by being a thought leader and constantly challenging the status quo.
The Role
• Serve as the programmatic lead (through planning, set-up, management, and optimization) for a number of marketing campaigns with a focus on launching our Original Series and Features
• Act as a project lead in coordinating cross-functional efforts linked to your campaigns, both within APAC teams and in relation with our global partners
• Support our ongoing efforts to improve our programmatic strategies and tactics across our key markets – be a beacon for innovation and help us stay a leader in the field of programmatic
• Drive the insights generation to create thoughtful recommendations - backed by data - of new tactics to elevate performance against our KPIs
• Ideate and execute rigorous test campaigns to understand the drivers of impact and push the boundaries further
• Help identify, develop and activate key local and regional partners allowing us to improve our advertising presence in APAC
Required Qualifications:
• At least 4 years in a hands-on role managing paid social and/or programmatic campaigns at an agency, marketer, Tech/AdTech company or DSP
• At least 6 years of total marketing experience, including experience dealing with complex sets of stakeholders across multiple time zones
• Top-notch platform skills with FB Power Editor, AdWords and DBM. Knowledge of Twitter also appreciated.
• Strong grasp of the overall digital marketing ecosystem in Asia and the role that paid social and programmatic play within
• Excellent communication skills... You will be the go-to-person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
• High attention to detail, analytical skills and the ability to make forward-looking data-driven decisions that will help drive the growth of our business
• Flexibility and adaptability to change. Our business evolves constantly, and we have to constantly change with it!
• A passion for the entertainment business and a strong understanding of popular culture in Asia
• A strong belief in our culture. We live by our values, so it's worth learning more about them at jobs.netflix.com
Desirable Skills:
• International marketing experience, ideally in a regional or global role
• Experience with traditional/reserve digital media buying
• Exposure to offline marketing channels & tactics