Manager Creative Marketing International Original
Netflix
Madrid, MDThis was removed by the employer on 1/2/2019 5:11:00 AM PST
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Full Time Job
Manager Creative Marketing International Original (Spanish)
We are looking for an experienced marketing executive to join the team responsible for the strategic and creative development of our Spanish international originals marketing campaigns. This position is based in Madrid. Because this role requires close interaction and collaboration with various cross-functional teams in Amsterdam, Los Angeles, Los Gatos, Mexico City, and Alphaville frequent international travel is a must.
Who are you?
• You have a proven track record of building impactful, world-class creative campaigns that connect with audiences and break through the cultural zeitgeist. We are not only building campaigns, we are transforming our properties into culturally relevant brands.
• You are a natural team leader with an ability to build strategic foundations, conceptualize campaign approaches and articulate creative ideas that people rally around.
• You thrive in a fast-paced and collaborative environment, possess a high level of emotional IQ and intellectual curiosity, and demonstrate strong judgment and decision making skills in the face of ambiguity.
• You are passionate and curious about all aspects of digital marketing innovation, and strive to create impactful and effective visual storytelling on mobile, paid social all other mediums/platforms.
• You love international TV and film content and have deep knowledge of the entertainment landscape and media trends in Europe, Latin America, and globally.
• You are a connoisseur of creative marketing (trailers, key art and digital/social media) and have solid experience developing strategic insights to inform 360 creative marketing campaigns.
• You have a deep knowledge of the social media landscape, including a strong understanding not only of their features and technology, but of the new consumer behaviors emerging everyday.
• You have experience creating impactful, out-of-the-box social media strategies that nurture and encourage fandom and leverage the social space in new and unexpected ways.
• You have an entrepreneurial mindset and are eager flourish in our unique company culture (see Who We Are).
What will you do?
• Play a key role in building strategy and creative campaigns (e.g. marketing shoots, AV and key visuals, paid assets) for the launch of our Spanish international originals.
• Partner closely with the EMEA, Latin America, and US regional marketing teams to develop authentic campaigns that are built on regional insights and connect with local audiences.
• Write creative briefs to guide the creative process and align internal marketing teams on goals and overall strategies.
• Project management of campaign cross-functional initiatives including (but not limited to) leading, organizing, mobilizing and planning internal task force meetings and brainstorm sessions and external filmmaker kickoffs/presentations.
• Demonstrate mastery of verbal and written communication skills and presentation skills, as you will lead meetings and manage workflow with many internal and external stakeholders/partners.
• Participate in and/or lead lively debates and discussions as you communicate different facets of the campaign to filmmakers, talent and colleagues across the company.
• Collaborate with our world class product/engineering team to integrate our originals marketing campaigns within the member product experience.
Qualifications:
• At least 10 years of experience in building strategic and creative consumer marketing campaigns, preferably with a background in entertainment (TV, film, gaming), global lifestyle brand (Nike, Coca-Cola, Apple, etc.) or creative/advertising agency.
• International working experience, preferably have spent time living and/or working both in Spain, and Latin America.
• Fluency in English is mandatory. Fluency/proficiency in Spanish is required.
• A history of team leadership and cross-functional collaboration with both internal and external partners.
• Native understanding of digital advertising (direct video, mobile, paid social, display, rich media, VOD) with strong grasp of marketing / social media analytics and how to apply data to test and optimize campaigns.
• Strong interpersonal, creative, presentation, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, analytical and conflict resolution skills