Manager, Brand & Editorial - Video Strategy and Production
Netflix
Los Angeles, CAThis was removed by the employer on 2/28/2019 5:11:00 AM PST
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Full Time Job
Netflix is the world's leading internet entertainment service, with 139 million paid memberships in over 190 countries enjoying our TV series and feature films.
The Editorial team at Netflix is on the pulse of conversation among our consumers - not just listening, but participating in and starting thoughtful, hilarious, exciting discussion with fans. Though part of the larger marketing organization, this team's work is unique in that we express a firm perspective on content in the way a traditional media outlet would. As our slate of content continues to grow, we're looking for an experienced digital video expert to help us expand, define, and strategize around video on YouTube, as well as on other social platforms (primarily Facebook and Instagram).
To be a successful brand & editorial manager in this role, you'll need to have excellent judgment to balance the needs of the community and the needs of our business. You'll not only be thinking through new ways to talk about Netflix content thru video, but also larger cultural moments and trends that shape conversation for our audience. Experience overseeing video creative and production is a must; as well as the ability to strategize, ideate, explore new video opportunities across platforms, and to work across departments and build consensus within a large organization.
Key responsibilities:
• Develop and oversee execution of video content for the Netflix Youtube channel - whether it's low hanging fruit, like a list or clip pull, or a bigger talent-driven production
• Create and advance long-term strategy to move our presence on YouTube forward - whether that's through the existing channels, or creating new ones
• Work on strategy and execution for video across Netflix Facebook and Instagram
• Work with Audience Development team to meet ambitious growth goals without compromising creative integrity
• Manage a team of freelance writers, video producers, agencies and production companies
• Build relationships within and outside Netflix to increase the access and credibility of Netflix editorial video channels
• Work closely with our cross-functional partners (publicity, creative marketing, and content team) to advocate making platform-specific video content
• Build and manage budgets
• Stay on top of YouTube and other social video trends, timely events, and upcoming title launches to seize on reactive opportunities
• Regularly interact with talent, PR reps, and press to build understanding and trust
• Be experimental with content, take risks with what you're creating, be ambitious and original.
The ideal candidate is/has....
• Deep knowledge of the YouTube platform and potential audiences you can tap into
• A background in YouTube content creation, and an understanding of video across all social platforms
• The ability to tell an engaging, cohesive story through video content
• Respect and understanding for Netflix culture - no brilliant jerks
• Meaningful experience working directly with talent and talent representation, in meetings and on shoots/sets. You'll be presenting our marketing plans to show runners, producers, talent, and executives. You should be a strong presenter; confident and collected - and great with talent
• Strong perspective with flexibility to graciously and gracefully pivot when new information is presented
• Clear, effective communication skills and the confidence to advocate for our team and our audience in a room where talent or executives may have differing opinions
• Strong global IQ and is comfortable working with teams from different regional markets.
• Thorough understanding of the YouTube landscape, as well as other social platforms: building and managing communities, platform best practices, and consumer behavior
• Solid understanding of marketing and social media analytics and can apply a data-centric approach to the testing and optimization of content
• High tolerance for change, and the capacity to accomplish enormous amounts in a fast-paced, ever-changing environment.
Background and skills
We're looking for a seasoned expert in digital video, who specializes in the YouTube space. Someone who's had experience building and leading a team, as well as creating content and thinking strategically about how to make a channel successful. While this role will be more about managing content creators and agencies than about making individual videos, you should still be filled with ideas and creativity that you can infuse into this space.
You are comfortable operating within the YouTube space, but keen to push its boundaries and willing to take risks where others won't. You are also comfortable overseeing video creation and strategy for Instagram, Facebook, Snapchat - or any other platform.