Global Creative Marketing Lead
NetflixLos Angeles, CA
Full Time Job
Global Creative Marketing Lead (Global YA and Family Series)
It's an exciting time to join Netflix as we continue shaping the future of global entertainment. With over 100 million streaming members in over 190 countries, our approach to Marketing is to defy convention, disrupt industry norms and break new ground through innovative, culturally relevant, breakthrough campaigns. We are actively promoting our original, exclusive content that is core to everything we do.
We are looking to fill an integral role on the global creative marketing team for a Global Creative Marketing Lead, Series. This is a great opportunity to join a team that leads the creative development and launch of innovative marketing campaigns across a diverse range of Original Series.
This role is unique. So is the right candidate.
In this role, you will lead a team of managers and coordinators in strategizing, executing and managing marketing/social launch campaigns for different series within our Young Adult and Family vertical. What will be the next Stranger Things or 13 Reasons Why? You will have a critical hand in the development of our next YA/Family hit. Experience with talent relations is a must. You will be a member of a small, seasoned and nimble group of creative professionals based in the Hollywood office, reporting to the Director - Global Series - YA and Family.
We are looking for someone who:
• Has a proven track record of building world-class creative and launching global campaigns for premium entertainment properties that connect consumers to entertainment brands and create a passionate following. We are not only building campaigns, we are transforming our properties into culturally relevant brands. Creative excellence and passion is a must.
• Can run and manage a team of strong creative thinkers and utilize their unique skill sets to drive best in-class creative
• Has deep knowledge of running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, print and out-of-home).
• Has a deep understanding of the social media landscape, platform best practices and consumers (social) media behavior
• Has experience in establishing strong and out of the box social media strategies that build, nurture and maintain strong fan communities and manifest themselves in unique tone of voices and cultural relevant and conversation driving creative.
• Is a cross-functional leader who is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals, and to see the cross-functional collaboration through launch.
• Is able to effectively communicate different facets of their campaigns to executives, showrunners, talent and talent representatives (as needed).
• Has exposure to working on global campaigns, with reach domestically and internationally. Ideally, this person would have a global IQ and/or is familiar with working with teams from different regional markets.
• Has a good understanding of marketing, social and media analytics and how to apply data to test and optimize campaigns.
• Has a native understanding of digital with an emphasis on mobile, social, video and display and an ability to tell stories through great ideas regardless of medium.
• Appreciates technology and can collaborate with our world class product team to integrate our multi-title campaigns within the member product experience.
• Is an effective collaborator in a fast paced, multifaceted environment. We will typically have multiple launch campaigns happening at once.
• Understands and innovates with an ''earn before you buy'' mentality. What kinds headlines will drive consumers to watch, join and share their love for our titles and our brand? How do we create a moment of brand love and title awareness?
• Lead day-to-day on upcoming global series launch campaigns -- from strategy development to creative execution, production and community management.
• Act as the central cross-functional liaison amongst internal teams (across region-based Marketing teams, Consumer PR, Publicity, Product and Social), with a focus on managing workflow and being able to socialize, absorb, organize and address cross-functional feedback
• Shepherd scope, budget, and overall campaign resources.
• Work closely on the day-to-day strategy and creative development through execution with managers and coordinators on the title team.
• Determine team workflow depending on campaign size and content type.
• Manage and up-level talent relations workflow to Directors when need arises.
• Support your team in their role as the main point of contact with agencies.
• A minimum 6 years of experience at an entertainment marketing or social department, network/studio marketing/social team, or creative agency working on global campaigns and building communities (in strategy, Digital, Print and AV creative).
• Experience managing a high volume of campaign types in parallel, while collaborating with diverse, geographically-dispersed teams.
• Strong communication and analytical skills along with the ability to think strategically and creatively and a reasonable appreciation for the unknown.
• International experience (or experience in working with international teams) preferred.
• University Degree, Post Graduate qualifications in related field preferred.
• Passion for television and movies is a must.
• See Who We Are and what our Culture is like.
• You are a proactive self-starter, who does not need to be told what to do and will be resourceful in order to find solutions to any challenge. You are not afraid to get your hands dirty.
• You are passionate and curious about all aspects of the business - especially when bridging the gap between our content and our brand - and have an entrepreneurial mindset.
• You thrive in a fast-paced and demanding environment, possess a high level of intellectual curiosity, and demonstrate strong judgment in the face of ambiguity.
• You are a natural team leader, with the ability to conceptualize and articulate creative strategy and production that all will rally around.
• You are an agile, goal-oriented personality, driven to succeed and always up for a challenge!
• You are able to make wise and informed decisions, even when faced with ambiguity and thinks strategically.
• You are an avid user of both your left and right brain. If you live and breathe global entertainment and geek out at the thought of breaking the advertising mold, then we want to talk to you.