Theatrical Marketing Manager
Universal Pictures
London, UKThis was removed by the employer on 8/20/2021 8:14:00 PM PST
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Full Time Job
Responsibilities
Marketing Manager â€'' UK â€'' London
OVERVIEW
The Marketing Manager UK & Eire is responsible for developing, leading and executing consumer marketing campaigns for theatrical releases distributed by Universal Pictures International UK & Eire. The role reports into the Senior Marketing Manager.
KEY RESPONSIBILITIES
Theatrical Studio Releases Campaign Management:
• Work closely with the Senior Marketing Manager to develop strategic direction for each assigned release
• Responsible for organising and facilitating inspired kickoff and brainstorming sessions for each assigned film to ensure that each film is uniquely nurtured and developed
• Responsible for managing the development and implementation of tailored marketing plans for designated Universal theatrical releases within a specified budget
• Responsible for managing projects with a significant strategic and or financial importance
• Brief and lead the management of external agencies including creative and media to ensure plans and creative are in line with the strategic positioning as directed
• Manage social agency from briefing to film release to deliver consistent content delivery across the overarching film release campaigns
• Review and optimize digital media plans based on in-depth understanding of paid, owned and earned channels
• Project manage the cross functional team to ensure that all integrated elements come together in market as scheduled and within budget â€'' proactively help to problem solve where issues arise to ensure excellent execution
• Champion each assigned film to ensure it gets its necessary attention and focus from organisation and agencies
SPECIFIC DELIVERABLES
Campaign Development:
• For each designated Universal theatrical release develop a fully integrated marketing plan with a clear communication strategy, a defined target audience, media plan, publicity, promotional and exhibitor marketing strategy
• Monitor and evaluate performance of assigned titles against marketing objectives, working closely with Head of Insight & Analysis to deliver PCA
Budget:
• Responsible for managing the budget on each project or theatrical release allocated
• Responsible for delivering each project within the agreed P&L budget and for achieving the best possible balance between value for money and quality for each activity
Communication:
• Host, as required, regular team updates to ensure the marketing team are generating fresh and relevant ideas, that campaigns are evolving in line with expectations of the release and that the marketing team remains on strategy
• Represent the Universal theatrical team by presenting at company hosted launches, media events, promotional partner event and exhibitor events and as need require
• As required, attend company conferences and meetings to represent the UK theatrical team
• Communicate and work with production companies and film-makers during the campaign planning process
• Regular updates with Senior Marketing Manager
Digital:
• On allocated titles:
• Monitor paid media performance across all major digital platforms to ensure proper delivery against audiences and relevant KPIs
• Work with International Digital and Creative teams on content rollout, identifying asset gaps and territory-specific needs
• Responsible for regular digital reporting and measurement against KPIs as set by the Head of Digital Strategy and Head of Marketing
• Manage social agency briefing process, review and approve content calendar and community management and ensure assets and tone are appropriately utilised
• Review and feed into CRM initiatives on by-title and cross-slate activity
• Incorporate intelligent data collection and reuse into all activity across the Universal digital estate
Reporting:
• Ensure all Marketing Strategy documents are well drafted, accurate and up to date within the planning system
Creative:
• Work with the Universal International Theatrical team during the development of the creative campaigns and communication strategies for each release
• Responsible for adapting, developing and implementing the creative campaign and communications strategy for UK each Universal theatrical release
• Ensure that all communication going out from different individuals/functions is on strategy and within guidelines
Agencies:
• Ensure all agencies appointed to work on Universal titles are accurately briefed in writing with expectations clearly outlined
• Proactively manage agencies as needed to deliver quality and advantaged plans and materials
• Strive to achieve a balance between value for money and quality with each agency
Publicity:
• Work with the Publicity team to ensure the Universal publicity team is an integrated part of the planning and implementation process for every campaign
• Proactively ensure the publicity team delivers strategies that deliver awareness across all areas of media
Home Entertainment (Physical & Digital):
• Work closely with the Universal Home Entertainment & New Media teams to ensure all promotional opportunities are fully exploited and all campaign experience is shared
Innovation:
• Seek out new and different approaches and ideas to bring freshness to each film. Ensure that recommended ideas are within strategy
• Proactively bring new and different ideas and examples of innovative marketing â€'' whether tactical or strategic â€'' to attention of marketing team to spark new thinking
• Responsible for organising and facilitating inspiring kickoff brainstorm of each film to ensure that each film has a strong raft of creative ideas specific to its objectives and strategy and subject matter
KEY COMPETENCIES
• Thinks strategically
• Self starting and self governing
• Drives ideas through to actions and results
• Builds relationships / team player
• Inspires creativity and innovation
• Communicates effectively
• Enthusiasm and passion for film
ABOUT YOU
• Excellent knowledge of all aspects of the marketing mix; ability to devise and execute innovative marketing campaigns
• Demonstrated theatrical marketing experience coupled with a track record of achievement
• Strong team player with ability to build and maintain relationships both internally within the organisation and externally
• Excellent communication skills (both oral and written) coupled with excellent presentation skills
• Excellent planning and organisational skills with the ability to work to tight deadlines in a fast paced environment
• Demonstrated experience of working within a dynamic and fast paced demanding environment
• Excellent knowledge of the theatrical market and landscape
• Experience with creative development
• Agency management experience
Qualifications
/Requirements
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