Manager, International Media
NBC Universal
Universal City, CAThis was removed by the employer on 7/8/2022 4:33:00 PM PST
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Full Time Job
Manager, International Media (Linear)
Responsibilities
Role Summary:
• The Manager, International Linear Media, is responsible for managing the international linear paid media campaigns for the theatrical team.
• Centralized linear media planning and buying are at the core of the position followed by strategy and coordination activities, budget management, and support for specific projects amongst others.
Essential Responsibilities:
• Work closely with the VP, International Media regarding the linear media strategy and the central linear buys
• Draft the off-line international media strategy based on a review of comparable titles, creative materials available, discussion within-group and department, brainstorming sessions, and past campaigns
• Works cross-functionally to draft movie directives
• Manage day-to-day deliverables with offline media vendors and media agency
• Ensure media plan parameters are met e.g., flighting, demos, targeting, measurement, SOV, added value, traffic numbers
• Coordinates media launch processes and custom media programs in partnership with Intl. Marketing, Regional Teams, and Media Agency
• As the campaign starts and the release date approaches, review available research insights and digest/summarize results with implications for campaign plans, both overall and per territory
• Partner with the Digital Media Managers in integrating the offline strategies, stunts, campaign information, and plans
• Communicate with the regional and local offices as needed to gain local feedback and inform international media strategies and campaigns
• Develop research ideas and POVs on topics related to the development of linear media including, but not limited to:
• Addressable TV
• Programmatic radio and outdoor
• Trends in Linear viewership
• Communicate with the regional and local offices as needed to consolidate plan information, gain local feedback, and inform international media strategies and campaigns
• Help summarize media plans for senior management and filmmakers
• Provide information and guidance to markets regarding linear innovation and best practices
• Work in post-campaign analysis and develops recommendations for ongoing media buys
• Provide budget information support for international and pan-regional spending and negotiations
• Work with Finance and Marketing to ensure accurate reporting of the media portion of Home Office budgets
• Prepare media/sales analyses and reports as needed, e.g. locating historical figures for ad hoc analysis, annual commitment with regional channels, reviewing contracts with online media vendors, etc.
• Support team with greenlight estimates, comparable title analyses, and other support or long-term planning.
• Perform other related tasks and/or special projects on an ongoing basis
• Work closely with the Global Research and Data Strategy teams to coordinate and develop best practices for creative selection and development on key platforms.
Qualifications
/Requirements
Qualifications
:
• College degree required
• 5 years of experience in Marketing & Media required
• International linear media background is required
• 2 years of experience with media planning and buying
• International marketing exposure
• Must have strong computer skills
Eligibility Requirements:
• Interested candidates must submit a resume/CV online to be considered
• Must have unrestricted work authorization to work in the United States
• Willingness to work evenings and weekends with short notice and be flexible with hours
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.
Desired Characteristics
Desired Characteristics:
• Experience with managing media/advertising costs and developing budgets
• Experience directly related to the motion picture industry
• Effective speaking & writing skills
• Be able to analyze and compare assorted types of media advertising