Digital Planning Manager, National Geographic Partners
National Geographic
London, UKThis was removed by the employer on 12/27/2018 8:05:00 AM PST
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Full Time Job
Who we need
National Geographic Partners are looking for an experienced Digital Ad Sales Planner to join the UK based global partnerships team. This is a fantastic opportunity to work as part of a busy, creative sales team across our portfolio of National Geographic digital and social platforms.
Who you are
We are looking for a highly collaborative team-player who can support global sales team working across multiple markets and time zones. You will be collaborative, flexible and highly organised individual with a positive can-do attitude and huge enthusiasm for digital and social media. You will be familiar with Ad Serving Systems, Analytics tools and have strong working knowledge of MS Office. Attention to detail, ability to prioritise, solutions orientated approach and great communications skills are vital as well as understanding of digital media planning.
What you'll do
• Work with Digital Operations Manager to service the growing demand for National Geographic's digital offerings
• Partner with sales leads and content strategists throughout the RFP process to develop innovative, insight-driven digital campaigns across National Geographic websites and social media accounts
• Build productive working relationships with internal and external teams, as well as international markets, to manage digital campaigns cross-functionally and across complex work streams
• Produce media plans, proposals and strategic recommendations in response to client and media agency briefs
• Input orders into ad serving systems (DFP, FreeWheel), generate online IOs, and liaise closely with Ad Ops on ad trafficking, tracking and troubleshooting
• Work closely with agencies and clients on trafficking and tagging requirements, aligning with the digital media, Ad Ops and reporting teams where required
• Use excellent organisational skills and attention to detail to proactively manage live campaigns to ensure full delivery. Monitor ongoing success of campaigns, relaying updates and implementing necessary optimisations to meet clients' stated and/or implied goals; working closely with digital Ad Ops team in US & relevant Sales lead for each individual campaign.
• Prepare weekly and end of campaign reports using DFP, FreeWheel, Moat, Adobe Analytics and Google Analytics. Present campaign insights and recommendations in a visually stunning PPT reports including data analysis and visualisation (graphs, charts etc.).
• Dive deep into campaign performance data; developing strategies during the planning stage to exceed campaign KPIs, effectively optimising campaigns in flight to exceed client expectations, and providing recommendations for upsell opportunities.
• Ensure correct billing amounts are reported to Finance and to the business each month for all digital campaigns.
• Manage own time to ensure projects are handled efficiently, on time and prioritised accordingly. To notify relevant sales lead immediately should there be a conflict or issue
• Undertake other tasks as and when reasonably requested by colleagues.
Person Profile:
• Solid experience in a similar role
• Advanced Microsoft Office skills particularly Excel & PowerPoint
• Diligent with an extreme eye for detail, you will be organised, flexible and solutions focussed
• Analytical mind with methodical approach to problem solving
• Ability to project manage, prioritise and work within tight deadlines
• Familiar with Ad Serving Platforms (DFP, FreeWheel)
• Familiar with Analytics tools (Adobe Analytics, Google Analytics)
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.