Director, Social Impact - MTV News
MTV
New York, NYThis was removed by the employer on 1/31/2019 8:56:00 AM PST
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Full Time Job
The Social Impact Director will report to the Editorial Director, MTV News and be responsible for MTV News’ “Impact” coverage across editorial, social and video--”Impact” crossing the realms of politics, social justice, identity, activism and other social issues. The Social Impact Director will be a sharp creative who will directly oversee the editorial wing of MTV News’ team of editors and writers, while collaborating across MTV News’ video and social teams to optimize and translate their content across platforms. The Social Impact Director will regularly utilize analytics and insights to inform content and increase traffic and engagement around editorial, social and video content. Additionally, the Social Impact Director will work with other teams in MTV and Viacom landscape to inform and produce innovative content that builds positive brand loyalty/affinity and makes an impact in the cultural sphere.
With a natural interest in stories within the realms of politics, identity and activism, and a deep curiosity regarding how cultural trends as well as world events directly affect young people, the Social Impact Director should be well-versed in editorial trends and strategies within the news space, have strong writing and editorial skills and sharp experience with crafting brand voice and tone, and comfortable creating content in real-time, innovating as needed to reflect a fast-paced news environment. The Social Impact Director should be tireless as it pertains to identifying unique opportunities for MTV News to have a meaningful and unique impact on its audience. Candidates must have experience producing editorial content for world-class digital or print news brands, with an eye towards creating a unique position, voice, point-of-view and strategy. Developing and managing relationships with MTV’s On-Air Producers, Development Team, Product Development, Editorial, Design, Technology, Marketing, and Ad Sales is a primary responsibility.
Responsibilities
include:
• Overseeing the overall “impact” strategy for MTV News content as it lives across editorial, social and video platforms
• Establishing and managing a team of editors and writers to draft impactful, timely, engaging and audience-facing editorial posts
• Occasional evening and weekend work as well as travel will be required for breaking news stories and key MTV and cultural events
• Working with the MTV News social team to understand the latest trends in social media to positively affect audience growth and key metrics (including video views, social engagement and site traffic) and monitor trends to inform content across platforms Developing working relationships with internal partners as well as external platforms
• Collaborating with outside stakeholders (Music and Talent Programming, on-air producers,
• Integrated Marketing, other business units, etc) to ensure that strategic objectives are understood in concept development, and met
• Working with Research teams and third-party apps to identify and track relevant analytics
• Collaborating with Senior team members to work on larger MTV News projects and initiatives
• Representing MTV News in public spaces (press events, panels, public events) when applicable
Basic Qualifications
• BA required
• At least 6 years of professional experience in editorial work for a digital or print news brand; some direct experience collaborating with social media teams at a digital or print news brand preferred, but not required
• Experience working across many different teams (including Editorial, Marketing, Video and others) to inform and produce contents
Additional Qualifications
• Expert user and intimate familiarity with content management systems like Wordpress
• Expert user and intimate familiarity with traffic management systems like Parse.ly or Chartbeat
Up-to-date on trends and the latest content types being created in the entertainment news space
Experience developing content experiences that drive engagement in social media
A clear understanding of the MTV brand and a passion for creating innovative content for its audience
A passion for pop culture and trending new