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Director, Marketing
Mass Appeal
Los Angeles, CA
Uh oh, this posting was removed on 10/31/2022 1:06:00 PM PST
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Title: Director, Marketing
Reports to: VP of Marketing
The Director, Marketing for Mass Appeal is primarily responsible for marketing efforts for the music division and its artist roster, as well as assisting in marketing strategies for Mass Appeal across all of its divisions. The Director of Marketing will work closely with the VP of Marketing on creating strategies for music releases and for the overall Mass Appeal brand.
Job Responsibilities:
- Work closely with artists and their representatives to define marketing objectives and oversee campaign execution.
- Identify KPIs for each project
- Collaborate with and drive marketing efforts from all label teams including social, radio, press, commerce, production, A&R, and international efforts.
- Manage the conception, communication, and execution of marketing campaigns including but not limited to audience growth campaigns, and all digital and physical/OOH initiatives.
- Plan, and account for project and campaign marketing budgets, deliverables, and timelines with the VP of Marketing.
- Manage/update necessary marketing materials including artist decks, bio, video descriptions and more.
- Assist with the direction of creative assets and marketing collateral to ensure visual communication and brand standards are met.
- Handle campaign execution with a focus on domestic and international audience engagement and growth.
- Manage team shared drive to ensure all assets are uploaded in appropriate folders.
- Develop relationships and secure opportunities with marketing partners, agencies, and DSPs.
- Work alongside the Director of Label Production for the delivery of all assets to various distribution partners and be actively involved in sales pitches, while managing and adhering to delivery deadlines.
- Contribute digital strategies for the company, label and artist releases. Consult and provide promotional drivers, and marketing ideas when applicable.
- Provide marketing support across Mass Appeal Media divisions.
Education:
College Degree in Marketing, Music Business, or Communications; one year of relevant career experience may be substituted for each year of college *
Experience:
- 5+ years professional marketing experience at a record label or relevant music industry organization
- Ability to effectively generate and manage budgets and develop scalable international campaigns
- Organize, prioritize, and execute a wide range of tasks with
- Strong communication skills, and emotional intelligence - with the ability to effectively and concisely present comprehensive marketing plans to artist teams and senior executives.
- Proficiency in Google Suite, Adobe Creative Cloud, and Microsoft Office Programs
Qualifications:
To perform this job to the standards of Mass Appeal, an individual must be able to perform each essential duty successfully. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions of the job.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Executive Positions Category
Browse the Marketing Category
Search for Director, Marketing jobs in Los Angeles-CA
Title: Director, Marketing
Reports to: VP of Marketing
The Director, Marketing for Mass Appeal is primarily responsible for marketing efforts for the music division and its artist roster, as well as assisting in marketing strategies for Mass Appeal across all of its divisions. The Director of Marketing will work closely with the VP of Marketing on creating strategies for music releases and for the overall Mass Appeal brand.
Job Responsibilities:
- Work closely with artists and their representatives to define marketing objectives and oversee campaign execution.
- Identify KPIs for each project
- Collaborate with and drive marketing efforts from all label teams including social, radio, press, commerce, production, A&R, and international efforts.
- Manage the conception, communication, and execution of marketing campaigns including but not limited to audience growth campaigns, and all digital and physical/OOH initiatives.
- Plan, and account for project and campaign marketing budgets, deliverables, and timelines with the VP of Marketing.
- Manage/update necessary marketing materials including artist decks, bio, video descriptions and more.
- Assist with the direction of creative assets and marketing collateral to ensure visual communication and brand standards are met.
- Handle campaign execution with a focus on domestic and international audience engagement and growth.
- Manage team shared drive to ensure all assets are uploaded in appropriate folders.
- Develop relationships and secure opportunities with marketing partners, agencies, and DSPs.
- Work alongside the Director of Label Production for the delivery of all assets to various distribution partners and be actively involved in sales pitches, while managing and adhering to delivery deadlines.
- Contribute digital strategies for the company, label and artist releases. Consult and provide promotional drivers, and marketing ideas when applicable.
- Provide marketing support across Mass Appeal Media divisions.
Education:
College Degree in Marketing, Music Business, or Communications; one year of relevant career experience may be substituted for each year of college *
Experience:
- 5+ years professional marketing experience at a record label or relevant music industry organization
- Ability to effectively generate and manage budgets and develop scalable international campaigns
- Organize, prioritize, and execute a wide range of tasks with
- Strong communication skills, and emotional intelligence - with the ability to effectively and concisely present comprehensive marketing plans to artist teams and senior executives.
- Proficiency in Google Suite, Adobe Creative Cloud, and Microsoft Office Programs
Qualifications:
To perform this job to the standards of Mass Appeal, an individual must be able to perform each essential duty successfully. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions of the job.
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