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Director Marketing & Communications
Maryland Film Festival
Baltimore, MD
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Maryland Film Festival/SNF Parkway Theatre
Maryland Film Festival (MdFF), which owns and operates the historic Stavros Niarchos Foundation Parkway Theatre (SNF Parkway) in the Station North Arts District in Baltimore, Maryland, seeks an experienced Director of Marketing and Communications to develop and oversee the execution of the marketing, public relations and communications strategy and contribute to MdFF's organizational strategic operations. The Director has an exciting opportunity to chart and achieve the next phase of growth of resources, partnerships and audiences for MdFF as well as to position the organization in the film landscape in the MidAtlantic region and globally. Reporting to the Executive Director and serving as an integral member of the senior leadership team, the Director of Marketing & Communications is responsible for establishing a marketing and communications strategy, plan and campaigns for MdFF; directly managing the implementation of marketing and communications activities that position, promote, enhance and protect the organization's brand reputation. The Director of develops, integrates and implements of a broad range of marketing and public relations activities relative to the strategic direction and positioning of MdFF, the SNF Parkway, and its leadership. As an ambassador for MdFF, the Director will need to build lasting relationships with the media, partners, and other publics, as well as advance the organization's position with relevant constituents to drive broader awareness, engagement, and member and donor support for the organization.
The Director is responsible for MdFF's varied and integrated marketing and communications products and services, including but not limited to: newsletters and other print publications; web, e-news and other online and digital communications; media and public relations; and 360 marketing campaigns. The Director also develops and drives MdFF's social media strategy.
Responsibilities:
Vision, Strategy and Leadership:
• Develop and implement an integrated, strategic marketing and communications plan to advance
MdFF's brand identity; broaden awareness of and participation in its programs and priorities; and
increase the visibility of its programs across key stakeholder audiences.
• Create a marketing and public relations strategy that will allow MdFF leadership to cultivate and
enhance meaningful relationships with targeted external audiences, including the media and key
stakeholders in the corporate, community, education and government sectors.
• Identify challenges and emerging issues faced by the MdFF, working with the leadership team and
staff to recognize internal and external marketing and communications opportunities and solutions
and to define and execute appropriate strategies to support them.
• Develop all elements of MdFF's social media presence, designing and driving MdFF's social media
strategy and tactics.
• Serve as marketing and communications subject matter expert, internally and externally.
• Serve as brand ambassador at industry and community events.
Operations;
• Oversee development of all MdFF print communications, including the annual report, marketing
collateral and electronic communications; MdFF's website and new media, and advertising. Manage
relationships and projects with associated vendors.
• Serve as spokesperson and lead point person on media interactions that help promote and/or impact
MdFF.
• Exercise judgment to prioritize media opportunities, and prepare talking points, speeches,
presentations and other supporting materials as needed.
• Actively engage, cultivate and manage press relationships to ensure coverage surrounding MdFF
programs, special events, public announcements and other projects.
• Evaluate and enhance the website for SEO with a goal of driving qualified traffic to the website that
leads to sales and engagement; maximize Google Analytics, and employ digital advertising tools to grow audiences.
• Manage all outsourced public relations and advertising services and contracts.
• Review and upgrade tracking and analysis systems to measure and evaluate the effectiveness of all
marketing and communications activities to drive insights, decision-making and impact.
Team Development and Management:
• Oversee the day-to-day activities of the Marketing and Communications department, including
budgeting, planning and staff development.
• Recruit and manage department staff to support the development and execution of the marketing and
communications strategy.
• Mentor and develop staff using a consistent, supportive and collaborative approach.
• Establish and monitor staff performance, and develop goals, assign accountabilities, set objectives,
establish priorities, conduct performance appraisals, and administer salary adjustments, as directed by the Executive Director.
Qualifications:
• Demonstrated experience and leadership in managing comprehensive strategic marketing and
communications, media relations and marketing programs and campaigns to advance MdFF's
mission and goals.
• Minimum five years experience in a senior management role, in-house or with an agency.
• Minimum five years experience in developing and implementing social media strategies.
• Bachelor's degree in marketing, communications or a related field is required. An advanced degree
is preferred.
• Demonstrated skill and comfort in proactively building relationships with top tier partners and in
successfully positioning subject matter with the media and other publics to achieve local, regional and
national recognition.
• Innovative thinker, with a track record for translating strategic thinking into action plans and output.
• Experience in building, mentoring and coaching a marketing and communications team.
• Excellent judgment and creative problem solving skills, including negotiation and conflict resolution.
• Superior management skills; ability to influence and engage direct and indirect reports and peers.
• Ability to make decisions in a changing environment and to anticipate future needs.
• Energetic, flexible, collaborative and proactive; a team leader who can positively and productively
impact strategic and tactical initiatives.
• Outstanding written, oral, interpersonal and presentation skills and the ability to effectively interface
with senior management, MdFF's Board of Directors, staff and stakeholders.
• Ability to operate as an effective strategic and tactical thinker.
• An excellent and persuasive communicator.
• Active interest in and knowledge of independent, international and art house cinema highly desired.
• Valuable but not required:
o Interest in Baltimore's film, arts and cultural community
o Experience with Adobe Creative Suite, Wordpress CMS, Salesforce, ticketing systems, Privy
o Knowledgeable about SEO, Pixels, Facebook and Google Ad Manager
o Experience producing videos, podcasts and/or slideshows for web and in-theater promotions.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Executive Positions Category
Browse the Marketing Category
Search for Director Marketing & Communications jobs in Baltimore-MD
Maryland Film Festival/SNF Parkway Theatre
Maryland Film Festival (MdFF), which owns and operates the historic Stavros Niarchos Foundation Parkway Theatre (SNF Parkway) in the Station North Arts District in Baltimore, Maryland, seeks an experienced Director of Marketing and Communications to develop and oversee the execution of the marketing, public relations and communications strategy and contribute to MdFF's organizational strategic operations. The Director has an exciting opportunity to chart and achieve the next phase of growth of resources, partnerships and audiences for MdFF as well as to position the organization in the film landscape in the MidAtlantic region and globally. Reporting to the Executive Director and serving as an integral member of the senior leadership team, the Director of Marketing & Communications is responsible for establishing a marketing and communications strategy, plan and campaigns for MdFF; directly managing the implementation of marketing and communications activities that position, promote, enhance and protect the organization's brand reputation. The Director of develops, integrates and implements of a broad range of marketing and public relations activities relative to the strategic direction and positioning of MdFF, the SNF Parkway, and its leadership. As an ambassador for MdFF, the Director will need to build lasting relationships with the media, partners, and other publics, as well as advance the organization's position with relevant constituents to drive broader awareness, engagement, and member and donor support for the organization.
The Director is responsible for MdFF's varied and integrated marketing and communications products and services, including but not limited to: newsletters and other print publications; web, e-news and other online and digital communications; media and public relations; and 360 marketing campaigns. The Director also develops and drives MdFF's social media strategy.
Responsibilities:
Vision, Strategy and Leadership:
• Develop and implement an integrated, strategic marketing and communications plan to advance
MdFF's brand identity; broaden awareness of and participation in its programs and priorities; and
increase the visibility of its programs across key stakeholder audiences.
• Create a marketing and public relations strategy that will allow MdFF leadership to cultivate and
enhance meaningful relationships with targeted external audiences, including the media and key
stakeholders in the corporate, community, education and government sectors.
• Identify challenges and emerging issues faced by the MdFF, working with the leadership team and
staff to recognize internal and external marketing and communications opportunities and solutions
and to define and execute appropriate strategies to support them.
• Develop all elements of MdFF's social media presence, designing and driving MdFF's social media
strategy and tactics.
• Serve as marketing and communications subject matter expert, internally and externally.
• Serve as brand ambassador at industry and community events.
Operations;
• Oversee development of all MdFF print communications, including the annual report, marketing
collateral and electronic communications; MdFF's website and new media, and advertising. Manage
relationships and projects with associated vendors.
• Serve as spokesperson and lead point person on media interactions that help promote and/or impact
MdFF.
• Exercise judgment to prioritize media opportunities, and prepare talking points, speeches,
presentations and other supporting materials as needed.
• Actively engage, cultivate and manage press relationships to ensure coverage surrounding MdFF
programs, special events, public announcements and other projects.
• Evaluate and enhance the website for SEO with a goal of driving qualified traffic to the website that
leads to sales and engagement; maximize Google Analytics, and employ digital advertising tools to grow audiences.
• Manage all outsourced public relations and advertising services and contracts.
• Review and upgrade tracking and analysis systems to measure and evaluate the effectiveness of all
marketing and communications activities to drive insights, decision-making and impact.
Team Development and Management:
• Oversee the day-to-day activities of the Marketing and Communications department, including
budgeting, planning and staff development.
• Recruit and manage department staff to support the development and execution of the marketing and
communications strategy.
• Mentor and develop staff using a consistent, supportive and collaborative approach.
• Establish and monitor staff performance, and develop goals, assign accountabilities, set objectives,
establish priorities, conduct performance appraisals, and administer salary adjustments, as directed by the Executive Director.
Qualifications:
• Demonstrated experience and leadership in managing comprehensive strategic marketing and
communications, media relations and marketing programs and campaigns to advance MdFF's
mission and goals.
• Minimum five years experience in a senior management role, in-house or with an agency.
• Minimum five years experience in developing and implementing social media strategies.
• Bachelor's degree in marketing, communications or a related field is required. An advanced degree
is preferred.
• Demonstrated skill and comfort in proactively building relationships with top tier partners and in
successfully positioning subject matter with the media and other publics to achieve local, regional and
national recognition.
• Innovative thinker, with a track record for translating strategic thinking into action plans and output.
• Experience in building, mentoring and coaching a marketing and communications team.
• Excellent judgment and creative problem solving skills, including negotiation and conflict resolution.
• Superior management skills; ability to influence and engage direct and indirect reports and peers.
• Ability to make decisions in a changing environment and to anticipate future needs.
• Energetic, flexible, collaborative and proactive; a team leader who can positively and productively
impact strategic and tactical initiatives.
• Outstanding written, oral, interpersonal and presentation skills and the ability to effectively interface
with senior management, MdFF's Board of Directors, staff and stakeholders.
• Ability to operate as an effective strategic and tactical thinker.
• An excellent and persuasive communicator.
• Active interest in and knowledge of independent, international and art house cinema highly desired.
• Valuable but not required:
o Interest in Baltimore's film, arts and cultural community
o Experience with Adobe Creative Suite, Wordpress CMS, Salesforce, ticketing systems, Privy
o Knowledgeable about SEO, Pixels, Facebook and Google Ad Manager
o Experience producing videos, podcasts and/or slideshows for web and in-theater promotions.
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