Summer Intern - Direct Marketing

This is a Part Time Unpaid Internship

Summary:
Live Nation's Digital Marketing Department is seeking an intern who will assist in the implementation of its marketing efforts, specifically in the following areas: online sweepstakes, mobile promotions, and email campaigns. Our overarching goal is to connect with and distribute messaging to consumers (fans of music/artists) in such a way that is targeted, welcomed, and will ultimately encourage positive word-of-mouth about our services.

Responsibilities:
• Quality-check email marketing campaigns; i.e. test newsletter links, ensure consistent formatting, help carry out on-time deployment
• Enter and appropriately map artists/venues/customers in the database
• Research artists and brainstorm creative partnerships/tie-ins for Sweepstakes
• Grassroots marketing for all sweepstakes - create targeted lists and write posts
• Assist with prize fulfillment for sweepstakes winners; i.e. helping prepare necessary paperwork, handling packaging and shipment, flight and hotel booking
• Other duties as assigned

Qualifications/Requirements:
• Currently enrolled in an accredited college, university or trade school majoring in business, marketing, communication or related field Must be for school credit (and able to supply a letter from sponsor/administrator upon request)
• Must be at least 18 years of age
• Must have an avid interest in music, knowledgeable about artists and genres, and an overall interest in learning about the music industry
• Knowledge of social media sites and tools, and an active participant in social networking
• Detail-oriented and able to juggle multiple tasks
• Working knowledge of Microsoft Office programs, particularly MS Excel
• Graphic design experience a plus, but not a necessity
• Part-Time attendance 3-5 days per week, Monday through Friday; negotiated shifts between the hours of 10AM-6PM