VP, Analytics
Legendary Entertainment
Burbank, CAThis was removed by the employer on 6/29/2022 8:54:00 AM PST
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Full Time Job
Position Title: VP, Analytics
Location: Burbank, CA (Hybrid)
Reporting To: SVP, Marketing & Digital Strategy
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing, and delivering content to worldwide audiences. Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $19 billion worldwide at the box office.
Summary
Legendary Entertainment is seeking VP of Analytics to join its Marketing team. This role will be required to operate at both a strategic and an executional level – charged with creating the high level analytics protocol, and playing a hands-on role in execution. The ideal candidate will serve as a cross-functional data storyteller, overseeing creation of deliverables and communicating insights and recommendations to partners across the organization.
Responsibilities
• Build upon and update existing analytics protocol to create a system that services the varied needs of our franchise and marketing operations.
• Create research and analytics programs which enable us to better understand and serve our global audiences.
• Perform complex analyses to inform prioritization, optimization, and learnings for our global marketing campaigns, across film, television, digital, and comics divisions
• Monitor real-time audience reactions and metrics across social channels and digital media, to identify trends and uncover insights which inform strategies and tactics.
• Track and compile industry trends and complete competitive analyses on various topics
• Advise and oversee establishment of new reporting tools and dashboards to help communicate insights to key partners on a regular basis
Experience & Skills
• Bachelor’s degree – preferably in Analytics, Statistics, Business, Marketing, or a related field
• 10 years in an analytical and data-driven environment – corporate strategy, planning and/or analysis in an entertainment/digital media/consumer products or services company, top management consulting firm, or similarly demanding environment in which modeling and strategic analysis are regularly performed and handled with executives
• 5 years at an entertainment studio and/or streaming platform
• Fluency in traditional entertainment research and analytics products and methods required
• Strong background of identifying key questions, performing quantitative analyses independently, and presenting findings in a clear and concise manner
• Excellence in crafting, communicating, and socializing complex ideas, recommendations, and insights with an adaptable communication approach, as necessary, to partner with broad team member groups
• Deep understanding of the social media landscape – including platforms, metrics, etc.
• Demonstrated leadership and collaboration capabilities in a cross-functional role
Legendary Entertainment is an equal opportunity employer. Legendary Entertainment does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual oriented, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law.