Director, Digital Marketing
Legendary Entertainment
Burbank, CAThis was removed by the employer on 3/10/2022 3:54:00 PM PST
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Full Time Job
Position Title: Director, Digital Marketing
Location: Burbank, CA (Hybrid)
Reporting to: SVP, Marketing & Digital Strategy
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing, and delivering content to worldwide audiences. Legendary has built a library of marquee media properties and has established itself as a trusted brand that consistently delivers high-quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $19 billion worldwide at the box office.
Summary
The Director of Digital Marketing will be responsible for overseeing the brand’s presence across all digital touchpoints both consumer-facing and internal. This role will oversee content development, audience growth, and analytics reporting for the Legendary brand working with our internal team and outside vendors. This person must demonstrate top-notch organization skills, and an ability to work proactively with a broad set of collaborators. They must be fluent in the strategies for all top social platforms, with a deep working knowledge of how to leverage each medium to best connect with an audience.
Responsibilities
• Play a key role in defining and executing a vision for how the Legendary brand represents on social, promoting the brand via our films, tv, comics, and consumer products.
• Be the champion of our audience: have a deep understanding of what drives our fandoms and ensure that our editorial agenda serves our growing community.
• Create and maintain forward-looking content calendar working with internal team for all Legendary-operated social channels. Manage creation of content working with internal team and external vendors.
• Partner with cross-functional teams to build custom social support for Film, TV, Comics, and Consumer Products.
• Develop and establish internal and external-facing email newsletters.
• Oversee regular analytics reporting tracking audience growth and engagement.
• Steer development and production of digital initiatives for Legendary Brand and for our film IP
Experience & Skills
• Bachelor’s Degree
• 7 years experience managing the social presence of a major brand or IP
• Extensive experience developing content for multiple social channels
• Familiarity with developing and launching email newsletters
• Experience building and launching digital marketing initiatives
• Nuanced understanding of the social media landscape, top platforms, and audience behaviors
• Keen curatorial eye for interesting, stand-out content online
• Hands-on experience in growing and maintaining an online community
• Experience in tracking, analyzing, and reporting on social performance, with improved growth and engagement in mind. Experience with search analytics and social listening.
• Experience with international social platforms (Weibo, WeChat, VK, etc) a plus
• Proficiency in Adobe Creative Suite and Microsoft Office suite or products
• Strong written and verbal communication skills, including copywriting
• Excellent organizational and project management skills
• Passion for film, TV/streaming, and all things digital
Legendary Entertainment is an equal opportunity employer. Legendary Entertainment does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual oriented, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law.