Paid Intern - Social Media
KCET
Los Angeles, CAThis was removed by the employer on 8/20/2020 10:43:00 AM PST
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Part Time Paid Internship
POSITION TITLE: Social Media Intern
DEPARTMENT: Marketing and Communications
REPORTS TO: Manager, Audience Engagement
STATUS: Paid Internship, Full-Time
LOCATION: Burbank
Work With Purpose!
Public Media Group of Southern California (PMGSC) is looking for a talented intern with a passion for public media to join the Marketing and Communications team. If you enjoy marketing strategy, researching and social media content, then send your cover letter and resume today!
About Public Media Group of Southern California (PMGSC)
Public Media Group of Southern California (KCET, PBS SoCal and LINK TV) tell stories that matter through original programs that reflect the diversity of the region, and the full schedule of trusted PBS programs. Our content channels – KCET and PBS SoCal – are available for free on internet-connected screens and seven local broadcast channels. LINK TV can be accessed through national satellite channels.
A donor-supported community institution, PMGSC sparks the sharing of ideas at in-person cultural events and community conversations and delivers social impact through services that prepare our most vulnerable children for school.
JOB OVERVIEW
The Social Media Intern will work with the Marketing and Communications department to develop and implement social media marketing strategy for PMGSC's secondary program-specific, Facebook, Instagram, and Twitter Profiles for original content programming. The intern will research and collect data from previous social media efforts to establish benchmarks for new campaigns as well as meet campaign goals of increasing engagement.
DUTIES/RESPONSIBILITIES
Engagement
• Collaborate with social media staff to create ideas to drive overall business goals by informing content for social media platforms as well as our content channels: KCET, PBS SoCal, and LinkTV.
• Attend regular departmental meetings and project meetings with stakeholders and other departments (Production, Advancement, Communications)
• Review digital analytics and track traffic goals for PMGSC's original content programming including Artbound and Beloved California.
• Help maintain and catalog image and video files for social media use.
• Collaborate and brainstorm with staff
• Develop content
• Essential marketing tactics
• Research, data collection and benchmarking
• Drive social media efforts to support business goals
Administrative
• Help maintain social media calendars
• Communicate clearly and have the ability to work collaboratively.
MINIMUM QUALIFICATIONS
• College Student (currently enrolled, undergraduate 2 or 4-year and community college students)
• Experience video editing on Premiere Pro and image editing software such as Photoshop, but not required.