Manager, Digital & Social Media
Kansas City Royals
Kansas City, MOThis was removed by the employer on 10/25/2018 8:17:00 PM PST
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Full Time Job
Job Summary:
Responsibilities
include working closely with the Sr. Director-Digital & Social Media to facilitate the growth of digital and social media initiatives for the club through various Royals outlets. This includes executing content for royals.com and losreales.com, along with social media platforms such as Facebook, Twitter, Instagram and Snapchat.
Accountabilities:
• Brainstorm social media promotions to highlight the Royals brand and maximize revenue
• Lead day-to-day execution of social media posts and maintain the social media calendar with promotional posts, historical content, and organization needs
• Full understanding of each social media platform and its capabilities while staying on top of trends and advancements
• Work with internal creative team to strategize and develop engaging social media content from concept to execution
• Collect social media content that creatively delivers team news and covers 162 games a year, Spring Training, Royals FanFest, Community Events, and other events as assigned
• Collaborate with MLB Advanced Media and other departments on digital and social media campaigns
• Assist with executing paid advertisements for promotional events
• Help monitor and respond to social media customer service inquiries and keep track of influencers
• Create and present weekly/monthly analytics social media reports including the best content and promotions
• Manage Spanish digital and social media channels
• Supervise Social Media/Event Intern, Digital Content Specialist, and In-Game Coordinator
• Research strategies of other MLB teams and other professional sports
• Contribute to royals.com email blast communication and website development
• Other duties as necessary
Requirements:
• Bachelor's degree
• 3 to 5 years digital marketing and social media background
• Proficient in existing social platforms and emerging social channels
• Knowledge of baseball and the Kansas City Royals preferred
• Proficient in digital and social analytic tools
• Experienced in Microsoft applications and layout/design software
• Strong organizational skills and the ability to multi-task
• Exceptional written and oral communications skills
• Ability to collaborate on projects with multiple departments
• Available to work holidays, evenings and weekends in addition to the scheduled work week of Monday through Friday, 9:00 a.m. to 5:00 p.m.
• Spanish language skills preferred
EOE/M/F/D/V
Job Questions:
• How did you hear about this job?
• Are you fluent in Spanish?