Senior Lifecycle Marketing Manager
Hulu
Santa Monica, CAThis was removed by the employer on 4/7/2020 9:03:00 AM PST
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Full Time Job
SUMMARY
Hulu’s Marketing team is seeking a Senior Lifecycle Marketing Manager who will be an outstanding addition to our Lifecycle Marketing team! As a leader in lifecycle marketing at Hulu, you will support efforts to strengthen our relationship with Hulu viewers throughout their lifecycle – driving high-value behaviors, helping reduce churn, and ultimately growing brand love. The right person for this role is strategic, analytics, with strong operational and cross-collaboration skills. If you are someone who is passionate about understanding our audiences and determining new ways to engage and retain them, then this is a phenomenal role for you.
WHAT YOU'LL DO
• Develop new Lifecycle initiatives that improve activation, retention, and overall health of our audiences.
• Optimize and expand onboarding, engagement and churn-prevention strategies across CRM, Paid Media and On-Platform channels.
• Lead all aspects of agile testing approach that uses behavioral data to identify innovative ways to improve our viewer journey.
• Identify new growth opportunities to establish Hulu as best-in-class when it comes to Lifecycle marketing.
WHAT TO BRING
• 5 years of digital marketing experience with a focus on engagement and retention-related efforts
• Ability to independently develop and communicate a comprehensive strategy
• Outstanding analytics skills with strong focus on customer analytics
• Strong relationship management skills with ability to influence key partners
• Entrepreneurial, creative, organized, ambitious with strong attention to detail
NICE-TO-HAVES
• Management Consulting experience
• Passion for television, Streaming Video on Demand (SVOD), or Over the Top (OTT) industry