Senior Engagement Marketing Manager
Hulu
Santa Monica, CAThis was removed by the employer on 1/23/2020 5:03:00 PM PST
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Full Time Job
SUMMARY
Hulu's Marketing team is seeking a Senior Engagement Marketing Manager who will be an exceptional addition to our Engagement Marketing team! As a Senior Engagement Marketing Manager at Hulu, you will focus on our audience segmentation strategy based on our subscribers' behaviors with our content and our products to identify and recommend tactics and campaigns to drive engagement of our subscribers. The right person for this role is analytical, strategic, and with strong cross-collaboration skills. If you are someone who is passionate about understanding our audiences and figuring out ways to engage and retain them, then this is a phenomenal role for you.
WHAT YOU'LL DO
• Drive continual identification and refinement our audience segmentation strategy through cross-collaboration with our research and data science teams.
• Determine opportunities to develop new audiences based on business or content initiatives that could attract and develop new segments and behaviors.
• Determine strategies and marketing campaigns that will improve engagement, retention, and overall health of our audience segments through partnerships across marketing and content.
• Identify growth opportunities for marketing investments or content expansion that will drive engagement and retention
WHAT TO BRING
• 5 years of marketing experience with a focus on engagement and retention-related efforts
• Outstanding analytics skills with strong focus on customer analytics
• Strong relationship management skills with ability to influence key partners
• Entrepreneurial, creative, organized, self-motivated with strong attention to detail
NICE-TO-HAVES
• Consulting and/or customer research experience
• Passion for television, Streaming Video on Demand (SVOD), or Over the Top (OTT) industry
Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.