Pricing and Promotions Manager
Hulu
Santa Monica, CAThis was removed by the employer on 10/26/2018 3:03:00 PM PST
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Full Time Job
SUMMARY
Hulu's Subscriber Growth team is seeking an experienced Pricing & Promotions Manager, who will be responsible for guiding and executing the go-to-market strategy for all price changes and promotional offerings across the Hulu product portfolio. This new role requires both strategic and creative thinking, as well as expert campaign management skills. You will work closely with all teams within Marketing and Product to build and execute pricing and promotional strategies that help Hulu surpass its subscriber and revenue goals. The ideal candidate has a solid understanding of the digital subscription space and experience leading Product Marketing campaigns from inception to execution.
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WHAT YOU'LL DO
• Maintain a pricing and promotions roadmap that captures a comprehensive picture of all Hulu price changes and promotions in market across various customer segments and lifecycle points, from acquisition to engagement/retention offers, both on-platform and through distribution partners.
• Conduct market intelligence and analysis to become an expert on Hulu product offering and value proposition, our consumers, their buying criteria and willingness-to-pay, as well as competitor offerings and technologies.
• Act as primary business stakeholder with product and tech teams to define requirements and provide direction as they build out necessary functionality to implement and merchandise any pricing & promotional initiatives.
• Lead the go-to-market for all Hulu retail price changes and promotions, and ensure marketing campaigns are accurately, timely, and effectively communicated and managed with all appropriate personnel and departments.
WHAT TO BRING
• 4 years of product marketing or campaign management experience
• Demonstrated experience building go-to-market strategies from the ground up, with a track record of setting lofty growth goals and achieving them.
• Strong organizational and project management skills; ability to plan and develop solutions to complex issues all while getting necessary support and buy-in from cross-functional team members.
• Positive attitude, proven ability to work independently and excel in fast paced environments with ambiguity; requires being scrappy while simultaneously building sustainable, long-term structures and processes.
• Excellent verbal and written communication skills. Ability to present complex data, influence others and build relationships at all levels of seniority.
• Bachelor's Degree in marketing, business or related field.
NICE-TO-HAVES
• Previous experience in Product Marketing at a digital subscription business
Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.