Manager, CRM Analytics
Hulu
Santa Monica, CAThis was removed by the employer on 1/30/2019 4:04:00 PM PST
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Full Time Job
SUMMARY
As a CRM Operations & Analytics Manager you will be responsible for leading a team of business-oriented analysts to derive insight and drive efficiencies for CRM efforts. You will support marketing efforts driven by our CRM & Lifecycle Marketing teams with responsibilities ranging from audience segmentation, list management, A/B and Multivariate test development, campaign reporting, dash board creation to full post campaign analysis. Your charter is to provide actionable and timely insights to drive CRM strategy for users across the lifecycle. The right candidate for this role will be a highly skilled analyst with the ability to get things done and lead a team. If you can produce robust analysis (via high performing, reproducible SQL) that is simply and clearly presented with a story, actionable insights and recommendations, then this job is for you. Candidate must be highly organized, self-motivated, disciplined and be able to work effectively across many groups within the company.
WHAT YOU'LL DO
• Manage a team of analysts supporting business efforts of Customer Lifecycle and CRM marketing teams
• Drive analytic strategy to optimize CRM channels and campaigns
• Develop, execute and track campaign and channel testing plans for different kinds of A/B and multivariate tests (e.g. subject line, creative, messaging, segmentation, frequency, channels, etc.)
• Own, analyze and constantly optimize for optimal customer contact strategies based on specific goals
• Partner with Data Science and Analytics teams to apply product/strategic learnings to our marketing efforts
• Present findings to key stakeholders, providing insight and recommendations for action
• Continue providing value as a high-level individual contributor as well as a people manager
• Stay up to date on the newest CRM measurement techniques and technologies for operations
• Work with Data and Analytics team to help drive requirements for Marketing and CRM focused data initiatives and tool development.
WHAT TO BRING
• 5-7 years as a high performing analyst
• 3-5 years managing a team
• Experience working with Salesforce Marketing Cloud
• Experience with Multi-Campaign Management and segmentation systems (SAS Campaign Management, Adobe Campaign, Oracle Responsys or IBM Unica)
• Exceptional analytical abilities and high proficiency SQL, Tableau, Excel and PowerPoint.
• Proven track record of test design and robust in-depth analysis
• Keen ability to turn business questions into analytically tractable plans
• Appetite to grasp and convey complex business requirements, and maintain impeccable attention to detail and accuracy
• Ability to gain insights and drive recommendations through data analysis, must exude excellent written and verbal communication skills
• Results oriented with the ability to bring innovative ideas to the organization and has the ability to work in a rapidly expanding and changing environment
• A critical eye for testing
Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.