Director, Brand Marketing
Hulu
Santa Monica, CAThis was removed by the employer on 7/30/2018 10:04:00 AM PST
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Full Time Job
SUMMARY
Hulu's Brand and Culture team is seeking a Director, Brand Marketing who will be an exceptional addition to our Marketing team. As a Director at Hulu, you will be responsible to help bring the brand vision to life, build familiarity with the brand and its products and services, and drive engagement. The right person for this role is passionate about building brands, is a team player, and proven leader with experience at some of the world's best brands. If you are someone who has a passion for brands that can do disruptive and creative work, then this is a great role for you.
WHAT YOU'LL DO
• Articulate the brand voice and tone throughout all campaign work.
• Responsible for planning, production and execution of campaigns and programs. This includes but goes beyond traditional media as Hulu looks to create a deeper level of cultural relevance across numerous consumer touchpoints including but not limited to social, digital, OOH, experiential, TV, and audio.
• Manage our internal team and agency resources to ensure on time delivery of the work.
• Drive the teams forward across campaigns and partner on work through launch and sustain periods.
• Support and help define an entirely new engagement and relationship model with the agencies and external partners.
• Work hand in hand with the Culture team to ensure strategic positioning aligns with culture and is executed across the work
• Work hand in hand with Media subject matter experts to ensure delivery of outstanding communications plans
• Establish KPI's for campaigns to track performance and input into ongoing campaign development and planning
• Continuously evaluate advertising work, teams, processes, and agency resources to ensure quality, timely and cost-effective delivery of campaigns.
WHAT TO BRING
• 10 years of brand marketing experience, including ad agency experience
• Strong leadership and management skills; proven success leading a high-performing cross-functional team
• Detail oriented and organized
• A great problem solver with a great work ethic
• Ability to develop productive relationships with multiple partners
• Ability to react quickly to new information
• Passionate Hulu fan
NICE-TO-HAVES
• Fortune 100 Brand Experience
*LI-GG1
Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.