Account Executive
Hearst Television
Louisville, KYThis was removed by the employer on 11/8/2019 7:13:00 AM PST
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Full Time Job
The Account Executive is responsible for selling advertising to local businesses and ad agencies; negotiating ratings and rates with ad agencies. This position will also bring in new businesses to advertise on the TV and web. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions that will create partnerships to retain and grow our existing and new client base – you provide sales ability, positive attitude, client focus, and desire to WIN! If you want to work for the best, we want to hear from you today!
Job Responsibilities:
• Generate revenue across all available platforms
• Prospect, contact and present to new businesses to generate new advertising revenue
• Manage inventory and protect station rate structure.
• Develop new revenue through local business development
• Form strategic business and market partnerships
• Manage an active account and client list
• Regularly meet with local and digital sales managers to ensure progression and success with stated goals.
• Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies.
• Create and deliver sales presentations to multiple points of contact with client/agency personnel.
Experience Requirements:
• Must have a proven track record in web/mobile sales and in the cultivation and development of new business/ non-traditional business.
• Experience in TV/Radio sales
• Solid negotiation skills
• Experience in a consultative customer focused business atmosphere
• Military training and experience will be considered in lieu of TV/Radio sales experience
Qualifications Requirements:
• Ability to multi-task within a fast-paced environment
• Accountability within a goal-structured organization
• Needs a positive, results-oriented attitude and must be a team player
• Proven track record of successfully selling to business owners and CEO's (military experience will be considered)
• Must be able to use qualitative research effectively to further sales effort
• Strong formal and interpersonal communication skills.
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
Education:
• Bachelor's Degree Preferred