Account Executive
Hearst Television
Jackson, MSThis was removed by the employer on 8/1/2019 6:14:00 PM PST
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Full Time Job
Come work for one of the most exciting
industries in one of the most cultural and historic cities! WAPT-TV, Hearst Television's ABC affiliate, is located in the heart of
Jackson, Mississippi. Even with a population of
more than 500,000, Jackson maintains the warmth and charm of a small
town. As one of the most affordable places in the country to live, Jackson
provides a wide array of cultural, historical, and educational opportunities
without the hassle and traffic of larger metropolitan areas. Come join the
Hearst Family!
The Account Executive is responsible for
selling advertising to local businesses and ad agencies and negotiating ratings
and rates with ad agencies. This position will also bring in new businesses to
advertise on the TV and web. The ideal candidate is coachable, thrives in a
goal-oriented team environment and has strong interpersonal skills. If you are
motivated by an excellent product, great compensation, and working with a
talented team of professionals, look no further. We will provide the
tools for powerful multi-platform marketing solutions that will create
partnerships to retain and grow our existing and new client base – you provide
sales ability, positive attitude, client focus, and desire to
WIN! If you want to work for the best, we want to hear from you
today!
Job Responsibilities:
• Generate revenue across all available platforms
• Prospect, contact and present to new businesses to generate new
advertising revenue
• Manage inventory and protect station rate structure.
• Develop new revenue through local business development
• Form strategic business and market partnerships
• Manage an active account and client list
• Regularly meet with local and digital sales managers to ensure
progression and success with stated goals.
• Act as negotiator for assigned accounts; ensure sales proposals are
consistent with station strategies.
• Create and deliver sales presentations to multiple points of contact
with client/agency personnel.
Experience Requirements:
• Must have a proven track record in web/mobile sales and in the
cultivation and development of new business/ non-traditional
business.
• Experience in TV/Radio sales
• Solid negotiation skills
• Experience in a consultative customer focused business atmosphere
• Military training and experience will be considered in lieu of
TV/Radio sales experience
Qualifications Requirements:
• Ability to multi-task within a fast-paced environment
• Accountability within a goal-structured organization
• Needs a positive, results-oriented attitude and must be a team
player
• Proven track record of successfully selling to business owners and
CEO's (military experience will be considered)
• Must be able to use qualitative research effectively to further
sales effort
• Strong formal and interpersonal communication skills.
• Proficiency with Microsoft Office products. Proficiency with Wide
Orbit, Kantar and One Domain/WO Media Office a plus.
Education:
• Bachelor's Degree Preferred