Account Executive
Hearst Television
South Burlington, VTThis was removed by the employer on 6/10/2019 5:13:00 AM PST
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Full Time Job
WPTZ/NBC5, the Hearst
Television owned NBC affiliate in the scenic Burlington, VT/Plattsburgh, NY
market, has an immediate opening for a Local Sales Account Executive. This
position provides an excellent opportunity to be part of a local news leader in
the market. Great resources including Nielsen ratings, Marshall Marketing
qualitative data, and the vast digital assets with Hearst Television provide
significant opportunity for building innovative and effective marketing and
sponsorship opportunities for both established and newly developed
clients. The position is based primarily in Colchester, VT to start but
will relocate to our new South Burlington studio in the spring. There
will also be a need to travel throughout the entire DMA.
Job Responsibilities:
• Create, develop and nurture
positive business relationships in the community
• Sell commercial time to
local and/or regional advertisers and agencies. Includes on-air and digital
media platforms.
• Generate new revenue by
developing new advertisers to our medium.
• Manage and evolve a list of
current valued clients
• Responsible for ensuring
commercials are complete and ready to air on schedule.
• Responsible for orderly
flow of all sales transactions, including overseeing preemptions and
make-goods.
• Prepare creative
presentations using rating services and other resources.
Experience Requirements:
• Previous media/advertising
experience preferred.
• Knowledge of computer
applications (MS Office) and ability to learn proprietary software (Wide Orbit,
Marshall Marketing, Kantar).
• Must possess excellent
communication and interpersonal skills.
Qualifications Requirements:
• Must have valid driver's
license and clean driving record; use of personal vehicle for sales calls
required.
Education:
• Bachelor's degree in
Marketing/Business Management/Communications preferred, or the
equivalent.