Account Executive
Hearst Television
Winston Salem, NCThis was removed by the employer on 10/17/2018 12:12:00 PM PST
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Full Time Job
The Account Executive is responsible for selling advertising to local businesses and ad agencies as well as negotiating ratings and rates with ad agencies. This position will also bring in new businesses to advertise on the TV and digital. The ideal candidate is a coachable self-starter who thrives in a goal-oriented team environment and has strong interpersonal skills. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions that will create partnerships to retain and grow our client base – you provide sales ability, a positive attitude, client focus, and a desire to WIN! If you want to work for the best, we want to hear from you today!
Job Responsibilities:
• Generate revenue across all available platforms
• Prospect, research and develop new business to generate new advertising revenue
• Manage inventory and protect station rate structure.
• Develop new revenue through local business development
• Form strategic market partnerships
• Manage an active account list
• Regularly meet with local and digital sales managers to ensure success with stated goals.
• Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies.
• Create and deliver sales presentations to multiple points of contact with client/agency personnel.
Experience Requirements:
• Must have a proven track record in digital sales and in the cultivation and development of new business/ non-traditional business.
• Experience in TV/Radio sales a plus
• Solid negotiation skills
• Experience in a consultative customer focused business atmosphere
• Military training and experience will be considered in lieu of TV/Radio sales experience
Qualifications
Requirements:
• Ability to multi-task in a fast-paced environment
• Accountability within a goal-structured organization
• Needs a positive, results-oriented attitude and must be a team player
• Proven track record of successfully selling to business owners and CEO's
• Must be able to use qualitative research effectively to further sales effort
• Strong formal and interpersonal communication skills.
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
Education:
• Bachelor's Degree Preferred