Seo Content Editor
Hearst Newspapers
San Francisco, CAThis was removed by the employer on 6/1/2021 8:16:00 AM PST
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Full Time Job
SEO Content Editor
Story Studio, part of the Hearst Bay Area Portfolio of companies, is a full-service content marketing agency, providing digital-first solutions for brands big and small. We are looking for an experienced SEO content manager with a journalism background and a drive to own the SEO content product, its workflow, national go-to-market strategy, and roadmap. Our SEO Content Editor must be familiar with schema markup, H1, H2, etc., meta tagging, keyword density, and backlink strategy to take clients' search-focused content to new levels. The ideal candidate knows journalistic standards, knows how to research and price keywords, how to write clear content in AP style, has impeccable grammar, and can format an article with absolute confidence that it will be on the first page of SERP for the chosen keywords. Copy editing skills should be on a par with your SEO skills. Experience in product management or similar work is required. Client facing experience a plus.
WHAT YOU'LL DO:
• Create product roadmap for original SEO content, SEO re-formatting of existing client content, and managing complete workflow and organization of client-created content.
• Review client advertising for accuracy and journalistic standards including health claims, factual claims, and financial advice.
• Manage vendors to ensure their work including copy editing, writing, and HTML formatting meets your high standards
• Write or hire writers for original SEO content articles needed.
• Manage SEO formatting, working with developers and directing development tickets for SEO improvements, review overall sites' SEO for long-term sponsored content strategy.
• Organize production and manage database of reserved URLs and keywords, manage story publishing cadence, direct responsibility and hands-on review and improvements on every article published.
WHAT IS REQUIRED:
• Expert-level SEO experience
• Meticulous editor and fact checker
• Product manager or similar experience in organizing, training on, and innovating a content product
• Basic HTML and CSS coding
• Experience in content management systems, WCM, WordPress
• Highly organized and efficient
• Experienced working with freelancers and managing remote vendors