Account Executive
Hearst Newspapers
Big Rapids, MIThis was removed by the employer on 2/4/2022 8:15:00 AM PST
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Full Time Job
Solicit advertising that benefits advertisers by bringing their events or programs to the public eye.
Responsibilities and Duties
• Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to donate.
• Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
• Explain products or services and prices, and answer questions from customers.
• Obtain customer information such as name, address, and payment method, and enter orders into computers.
• Record names, addresses, purchases, and reactions of prospects contacted.
• Adjust sales scripts to better target the needs and interests of specific individuals.
Knowledge and Skills
• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Communicating effectively in writing as appropriate for the needs of the audience.
• Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Short-term on-the-job training
• Managing one's own time
• Navigating the Internet to find information, including the ability to open and configure standard browsers; use searches, hypertext references, and transfer protocols; and send and retrieve electronic mail (e-mail).
About Us: Hearst Community Newspaper group is a division of Hearst Newspapers and Hearst Communications. We are vital news and information sources for communities in the Midwest and Texas and work to provide information, news and marketing solutions to subscribers and local businesses in the towns we serve. We accomplish this goal by being an integral part of our local communities while tapping into the world-wide resources offered by Hearst Communications.