Sr Marketing Manager
Hearst Magazines
New York, NYThis was removed by the employer on 11/13/2018 10:12:00 AM PST
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Full Time Job
Sr Marketing Manager, Hearst Men's Group
Esquire, Men's Health and Popular Mechanics are seeking a Senior Manager, Integrated Marketing to join the winning team within the Hearst Men's Group. Candidate will develop and write business-breaking integrated proposals on behalf of advertisers, leveraging the unique and collective assets of two iconic brands. The Senior Manager, Integrated Marketing reports through the Director, Integrated Marketing and ultimately to the Executive Director, Head of Brand Strategy and Marketing, Hearst Men's & Enthusiast Group.
Responsibilities include:
• Ideate and develop creative, cross-platform marketing concepts and proactive pitches for key clients
• Manage development, articulation and execution of custom advertiser programs, including but not limited to: custom content for print and online (video and flat content), influencer curation, sweeps/contests, events, digital campaigns, email blasts, etc.
• Cultivate strategic partnerships and talent relationships that align with assigned advertising categories
• Service day-to-day requests of sales staff/management (e.g., client history, event recaps, idea revisions, etc.)
• Manage timelines, budgets and invoices for programs
• Attends client meetings to receive briefs and/or to present marketing concepts in collaboration with sales
Required Skills/Experience
• Minimum 4 years of related marketing experience preferably in an ad sales marketing role
• Cross-platform fluency a plus; active in social media also a plus
• Must be creative, dynamic and relentlessly innovative with a practical understanding of our business and the shifting media landscape
• Must work well under time constraints, be detail-oriented, organized and able to juggle multiple projects/priorities
• Must be able to communicate clearly and concisely in both writing and in the articulation of ideas
• Proficient in PowerPoint, Excel, and Word (knowledge of Custom Show, InDesign and Photoshop a plus)
You must include your resume as an attachment to be considered for this role.