Social Media Editor

This is a Full Time Job

Overview (Why This Role?)
Women's Health is looking for a strategic and creative Social Media Editor to lead our presence across Instagram, TikTok, Facebook, and emerging platforms. This is a unique opportunity to shape how the brand connects with millions of women every day-creating content that inspires, informs, and drives results.

Key Responsibilities (What You Are Doing)
• Lead Women's Health's social media strategy across key platforms to drive audience growth, engagement, and brand loyalty
• Develop and maintain a cross-platform content calendar aligned with editorial priorities and business goals
• Create and publish high-performing content, including writing captions and producing short-form video, aligned with wellness, fitness, beauty, and mental health topics
• Collaborate with editorial, e-commerce, video, and branded content teams to execute social-first initiatives that drive clicks, shares, and conversions
• Partner with influencers and creators to extend brand reach and build community
• Monitor platform trends and experiment with new formats to stay ahead of the curve
• Analyze performance data to inform strategy, using tools such as Dash Hudson, TrueAnthem, TikTok Business Suite, and Google Analytics
• Support branded and paid social campaigns, ensuring alignment with brand voice and audience expectations

Qualifications (What We're Looking For)
• Minimum 3 years of professional social media experience, preferably at a health, fitness, or women-focused brand
• Deep fluency in Instagram, TikTok, and emerging platforms, with a strong understanding of what drives reach and retention
• Exceptional writing and communication skills, with a knack for creating sharp, engaging social copy
• Analytical mindset and experience using metrics to inform decision-making
• Collaborative and proactive approach to cross-team partnerships
• Highly organized, detail-oriented, and comfortable in a fast-paced digital environment
• Passion for the Women's Health mission and the ability to authentically engage with topics around wellness, empowerment, and lifestyle
• Hybrid role based in NYC with 4 days a week in the office

This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.