Programmatic Supervisor
Hearst Magazines
Center Valley, PAThis was removed by the employer on 4/16/2020 7:11:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Digital Publishing Category
Browse the Marketing Category
Search for Programmatic Supervisor jobs in Center Valley-PA
Search all Programmatic Supervisor postings
Full Time Job
The impact you'll have
As a Programmatic Supervisor you will be the crucial ''hub'' of our entertainment platform team, managing programmatic traders while challenging the status quo. Your expertise in Programmatic media will make you a critical part of client and team education to help Hearst Magazines deliver best results for our clients marketing programs.
What you'll do
• You will ensure the health of your accounts, spending budgets in full, while exceeding client KPIs. As the programmatic lead you will be the primary point of contact for both internal and client communication managing expectations based on campaign changes
• You will manage the day to day activity of the team, ensuring each team member has clear understanding of their responsibilities and deadlines, providing onboarding, programmatic education and platform training as necessary
• You will get to develop initial audience segmentation and bid strategies and evolve constantly based performance and learnings
• You will own trades in multiple programmatic consoles
• As a leader, you will be the first point of contact for Trader consultation regarding audience and optimization recommendations
• You will analyze verification data to improve the quality of impressions purchased
• You will be critical in identifying flow of inventory trends within the DSPs based on volume of media spend, seasonality, environmental factors and marketplace changes
• You will use your experience to develop tagging, DCO, and personalized messaging strategies based on understanding our clients' website, assets and customer journey
Who you are
• You have at least three (3) years of experience in digital advertising with preferred minimum two years specializing in programmatic
• You have a deep understanding of working in programmatic platforms aka hands on keyboard (The Trade Desk, TubeMogul etc )
• You have a passion for digital marketing, programmatic advertising and our clients' business and an even bigger passion for data, analysis and Excel
• You definitely have Programmatic experience across display and mobile and may have experience in additional channels such as audio, OOH, television
• You have a real knack for building compelling decks in PowerPoint making data driven recommendations
• You have a BA/BS degree, most likely in advertising, marketing, business, economics or similar